Jennifer FortneyinTrepSess MagazineUncovering Your Business’ News Story & Generate PRGenerating positive public relations is all about THE STORY. What is your story and why are you unique in the industry or amongst your…Aug 20, 2023
Jennifer FortneyinTrepSess MagazineWhy Your PR Strategy May be “Crying Wolf”(As originally written for and published on NBCChicago.com’s Inc. Well)Aug 16, 2023
Jennifer FortneyinTrepSess MagazineWhat Makes a Story Truly Newsworthy & Compelling to MediaAs former journalists and veteran PR pros who understand the news and needs of media, we are often helping our clients flush out their…Aug 18, 2023Aug 18, 2023
Jennifer FortneyinTrepSess MagazineIf You Aren’t Using Video as Part of a PR Strategy, This is Why You Should Do It NowIt’s no secret that video has become a crucial part of our lives and search. Today, you can go to YouTube or TikTok to learn how to do just…Aug 14, 2023Aug 14, 2023
Jennifer FortneyinTrepSess MagazineHow to Get Press Coverage for Your Startup, Small EnterpriseAll businesses want positive press coverage for their products or services. It’s easy to understand why. Public relations (i.e. media…Aug 10, 2023Aug 10, 2023
Jennifer FortneyinTrepSess MagazineUncovering Your Business’ News Story & Generate PRGenerating positive public relations is all about THE STORY. What is your story and why are you unique in the industry or amongst your…Aug 20, 2023
Jennifer FortneyinTrepSess MagazineWhy Your PR Strategy May be “Crying Wolf”(As originally written for and published on NBCChicago.com’s Inc. Well)Aug 16, 2023
Jennifer FortneyinTrepSess MagazineWhat Makes a Story Truly Newsworthy & Compelling to MediaAs former journalists and veteran PR pros who understand the news and needs of media, we are often helping our clients flush out their…Aug 18, 2023
Jennifer FortneyinTrepSess MagazineIf You Aren’t Using Video as Part of a PR Strategy, This is Why You Should Do It NowIt’s no secret that video has become a crucial part of our lives and search. Today, you can go to YouTube or TikTok to learn how to do just…Aug 14, 2023
Jennifer FortneyinTrepSess MagazineHow to Get Press Coverage for Your Startup, Small EnterpriseAll businesses want positive press coverage for their products or services. It’s easy to understand why. Public relations (i.e. media…Aug 10, 2023
Jennifer FortneyinTrepSess MagazineHow to Bootstrap a Product LaunchEvery startup and small enterprise want to get the biggest bang for their buck when it comes to marketing, and particularly product…Aug 8, 2023
Jennifer FortneyinTrepSess MagazineWhy Your PR Strategy Must be Experiential With or Without a Physical ProductToday’s customers and consumers have named “experience” as one of the most important determinants as to whether they will engage with a…Aug 7, 2023
Jennifer FortneyinTrepSess MagazineHow to Increase Online Visibility for Your Small Business Like Big BrandsThe internet has, in some ways, evened the playing field for startups and small enterprises to gain exposure, drive traffic and generate…Aug 6, 2023