Tiffany MarkmanHow Trump talks — marketing or madness?Is former US president Donald Trump’s distinctive way of speaking deliberate, carefully thought-out and part of some kind of long-term…Jan 16
Tiffany Markman“Dear Sirs”? In 2021? Nope. Here are the alternatives.A client of mine got cross today. Not with me, thank goodness… But because her firm traditionally addresses its own clients as “Dear Sirs”.Nov 22, 2021
Tiffany MarkmanHow to present a “good deal”Ever heard of psychological pricing? It’s a clever strategy that involves setting prices in a way that triggers subconscious reactions in…Oct 31, 2023Oct 31, 2023
Tiffany MarkmanHow to write really good AI promptsIf I had R10 for each time someone asked me to give an opinion on ChatGPT in the last month or so, I’d treat myself to a salmon dish at…Apr 29, 2023Apr 29, 2023
Tiffany MarkmanDucks or cups or both?“Do you want to have a bath now?” I’d ask my two-year-old. “No, thank you,” she’d reply. For almost a year, her response to any yes or no…Sep 27, 2023Sep 27, 2023
Tiffany MarkmanHow Trump talks — marketing or madness?Is former US president Donald Trump’s distinctive way of speaking deliberate, carefully thought-out and part of some kind of long-term…Jan 16
Tiffany Markman“Dear Sirs”? In 2021? Nope. Here are the alternatives.A client of mine got cross today. Not with me, thank goodness… But because her firm traditionally addresses its own clients as “Dear Sirs”.Nov 22, 2021
Tiffany MarkmanHow to present a “good deal”Ever heard of psychological pricing? It’s a clever strategy that involves setting prices in a way that triggers subconscious reactions in…Oct 31, 2023
Tiffany MarkmanHow to write really good AI promptsIf I had R10 for each time someone asked me to give an opinion on ChatGPT in the last month or so, I’d treat myself to a salmon dish at…Apr 29, 2023
Tiffany MarkmanDucks or cups or both?“Do you want to have a bath now?” I’d ask my two-year-old. “No, thank you,” she’d reply. For almost a year, her response to any yes or no…Sep 27, 2023
Tiffany MarkmanFOR F***’S SAKEIs swearing really a sign of intelligence — or is that whole argument just bullsh*t? And what does it mean for communication?Jan 14, 20221
Tiffany MarkmanSocial media survival strategyHere’s my survival strategy for social media: investing the least time, effort and energy I can get away with, in order to yield the best…Aug 8, 2023
Tiffany MarkmanBefuddled by the singular they?This is a column about language, specifically about getting comfortable with the singular use of the pronoun they. While the driving force…Jun 30, 2022
