Trust Marketing

And what to do about it. — In this post I shared some research showing that almost 60% of companies distributing content don’t really have a content strategy. Usually, when something is harder than it should be, it’s because the approach is not in alignment with the reality of the situation. The world has changed a lot…

If so, you are not alone. — Fact: Most companies distributing content still need a content marketing strategy that works. As a content strategist and writer, I see this more often than you might think. Companies of all sizes are putting out content that underperforms due to a lack of strategy. So I got curious and did…

Make your messaging irresistible — In previous posts, I make the case that one reason content marketing can be frustrating is that the approach is outdated and we need a new one. So what kind of content strategies do we need now? …

In the last couple of posts, I covered the research behind why your content marketing may be stuck, including 3 reasons why the traditional marketing funnel is broken. The shortcut to attracting new customers, and keeping existing ones happy, is trust. …

Ezra Firestone is one of the best marketers of this decade. I talk to Ezra about how he sees the future of marketing, and how businesses can get the most out of their advertising dollars. Make sure to subscribe to my YouTube channel for more videos.

Anne-Marie Faiola, the CEO of Bramble Berry changed her marketing strategy from getting people to like them, to getting people to trust them. That created a growth of 22% in her already successfull business.