Richard A MeyerThe Advantages of Using Connected TV (CTV) to Reach ConsumersConnected TV (CTV) has emerged as a powerful platform for reaching consumers. It encompasses devices like smart TVs, gaming consoles, and…May 16
Richard A MeyerThe Shifting Landscape: Do People Still Pay Attention to TV Commercials in an Era of Multitasking?One of the perennial questions for advertisers and marketers remains: Are people still paying attention to television commercials? With the…Apr 27
Richard A MeyerHow to measure TV ad effectivenessTelevision advertising remains a potent force. Despite the rise of social media, streaming services, and other digital channels, TV ads…Mar 4Mar 4
Richard A MeyerThe Ineffectiveness of Pharma TV Ads: It’s Time to Admit the TruthPharma companies have invested heavily in television advertising to promote their products directly to consumers. These ads, often…Nov 16, 2023Nov 16, 2023
Richard A MeyerConsumers are ignoring TV spotsConsumers are increasingly ignoring commercials by multitasking. A study by the Center for Research Excellence found that digital…Aug 18, 2023Aug 18, 2023
Richard A MeyerThe Advantages of Using Connected TV (CTV) to Reach ConsumersConnected TV (CTV) has emerged as a powerful platform for reaching consumers. It encompasses devices like smart TVs, gaming consoles, and…May 16
Richard A MeyerThe Shifting Landscape: Do People Still Pay Attention to TV Commercials in an Era of Multitasking?One of the perennial questions for advertisers and marketers remains: Are people still paying attention to television commercials? With the…Apr 27
Richard A MeyerHow to measure TV ad effectivenessTelevision advertising remains a potent force. Despite the rise of social media, streaming services, and other digital channels, TV ads…Mar 4
Richard A MeyerThe Ineffectiveness of Pharma TV Ads: It’s Time to Admit the TruthPharma companies have invested heavily in television advertising to promote their products directly to consumers. These ads, often…Nov 16, 2023
Richard A MeyerConsumers are ignoring TV spotsConsumers are increasingly ignoring commercials by multitasking. A study by the Center for Research Excellence found that digital…Aug 18, 2023
Richard A MeyerShould DTC marketers shift budgets to addressable TV?Addressable TV is a new form of TV advertising that allows marketers to target specific households with ads based on their demographics…Jul 14, 2023
Richard A MeyerTraditional Advertising: Is It Still a Viable Marketing Strategy?Traditional advertising can still be effective, depending on the context and target audience. While digital advertising has gained…May 24, 2023
