Usability Testing

Let’s start with the very basic dictionary meaning. Usability is defined as “ease of use”. To be more specific, we can say usability is the ease of access and use of an object. It is an indicator that answers the question: “How easy is an object to use?” While usability…

Understanding the Pros & Cons and All Trivial Issues for Conducting Usability Tests on Websites, Apps, and Software and Obtaining Excellent Insights. — First and foremost, it’s worth noting that the UX/UI Design field is a profession entirely centered on users. Every product created is aimed at providing them with great experiences by enabling them to complete tasks in a simple and effective manner. …

Flow and page layout redesign for calculating shipping costs. — Intro Recently I received an interesting task from the Ukrainian postal service — Nova Poshta Digital. It was a small challenge for me due to the tight time constraints, in which I not only had to propose a design but also had to pre-test the current design to have a basis…

When starting a new project, you will frequently hear about conducting user interviews. User interviews are fundamental for understanding users’ requirements, behaviours, and experiences. In addition, these interviews can provide valuable insights into the user’s perspective, which is essential for designing products and services that meet the user’s needs. Recently…

I’m back, like I’ve never left LOL This article will be a little different than all my previous ones. Today, I’d like to invite you all to take a look at this amazing project that Joshua Reddekopp is creating on his Medium page and I had the honor to be the first guest ❤ In a fun and TRULY open chat, we talked about the value of user testing and all the professional and personal challenges that this “simple” activity can bring to us designers… but more than that, humans.

INTRODUCTION In this study, I want to share a Case Study to solve user pain points when Booking a hotel on ticket.com mobile app Role: UX Researcher, UI/UX Designer, UX writer Timeline: 4 months Tools: Figma, spreadsheet, discord, Zooms OVERVIEW About tiket.com tiket.com is one of the largest and most…

Designing for User Needs When redesigning a website or UI, we often focus on making it visually appealing and minimalistic. However, this approach may not work for all users. Instead of assuming our design is better than others, it’s crucial to understand our target users and create a design that addresses their needs and…

This is a tl;dr of a much longer article on the Invesp blog. User testing is an essential technique used to evaluate products, prototypes, and features by observing user interactions. Listed below are some of the key benefits of user testing. 1. Enhances user experience and satisfaction 2. Increases conversion…