MAFinMAF BlogWhy & How to Diversify Your App Marketing StrategyAre you focusing your UA efforts on just a few ad networks? To strengthen your UA strategy, consider diversifying your app marketing mix.3d ago
Nebojsa RadovicSKAN Evolution: Future Enhancements to Optimize iOS Attribution for AdvertisersA few weeks ago, I wrote a short LinkedIn post on SKAN-enabled fraud. When I posted it, I had no idea it would capture so much attention…May 28
Matej LancaricHow to soft launch a mobile game in 2024?How to Soft launch your game in 2024? Does something change? Of course, YES! Although the soft launch has not changed much, some aspects of…May 151May 151
Henry KirkFrom User Churn to Perfect Fit: A Guide to Refining Your Software ProductBy Henry T. Kirk, Partner, Studio.init()4d ago4d ago
Assaf BroitmanThe Big Problem of Google Search: Content DiscoveryI was a Product Manager on Google Search for 8 years. I spent the majority of my time improving Search for users — how results are…Aug 11Aug 11
MAFinMAF BlogWhy & How to Diversify Your App Marketing StrategyAre you focusing your UA efforts on just a few ad networks? To strengthen your UA strategy, consider diversifying your app marketing mix.3d ago
Nebojsa RadovicSKAN Evolution: Future Enhancements to Optimize iOS Attribution for AdvertisersA few weeks ago, I wrote a short LinkedIn post on SKAN-enabled fraud. When I posted it, I had no idea it would capture so much attention…May 28
Matej LancaricHow to soft launch a mobile game in 2024?How to Soft launch your game in 2024? Does something change? Of course, YES! Although the soft launch has not changed much, some aspects of…May 151
Henry KirkFrom User Churn to Perfect Fit: A Guide to Refining Your Software ProductBy Henry T. Kirk, Partner, Studio.init()4d ago
Assaf BroitmanThe Big Problem of Google Search: Content DiscoveryI was a Product Manager on Google Search for 8 years. I spent the majority of my time improving Search for users — how results are…Aug 11
Dan WalshWho’s going to pay for your SaaS product?Freemium SaaS products — especially in the consumer space — present a challenge for marketers. Yes, the target audience wants your product…Jul 23
Nebojsa RadovicThe Case of Playrix and why Product-Market fit is a moving targetWhen AppTrackingTransparency was introduced, many predicted the doom and gloom situation and the death of mobile gaming. The changes shook…Feb 8, 20234
Jason StrandGrowth Hacking: Turbocharge Your Business with These Guaranteed Strategies (Includes Case Study)In the fast-paced world of startups and digital marketing, “growth hacking” has become more than just a buzzword — it’s a crucial strategy…Jul 22
