Upshot.ai·15 hours agoImprove User Acquisition in Banking with Customer Journey MappingImagine having the ability to see into your customers’ minds. Would you better understand what they want and how you can deliver it to be a leader in the industry? The answer is Customer Journey Mapping! Customer journey mapping is a technique to understand the journey that your customers go…Banking5 min read
Mapendo Tech TeaminMapendo·4 days agoOrganic vs Paid User Acquisition: Choose The Best Strategy To Grow Your AppCheck out the ultimate guide to App User Acquisition in 2022. Get Your Free Copy Here! For a mobile app to be successful, you need to drive users to download and engage with it. App installs and all consequent actions related to this can occur in several ways, but we…Mobile Marketing3 min read
Mapendo Tech TeaminMapendo·6 days agoDSP, SSP, Ad Exchanges And More: Who Are The Key Players In Mobile ProgrammaticCheck out the ultimate guide for App User Acquisition in 2022. Get your free copy here! We always say that mobile programmatic is an effective way to scale app install campaigns, and a fundamental tool in every mobile user acquisition strategy. In brief, mobile programmatic is the automated buying and…Programmatic4 min read
Mapendo Tech TeaminMapendo·6 days agoMobile User Acquisition In A Post-IDFA World: Everything You Need To KnowCheck out the ultimate guide for App User Acquisition in 2022. Get your free copy here! In this data driven world, the key to having an effective mobile user acquisition is by developing the best mobile UA strategies. …User Acquisition3 min read
Mapendo Tech TeaminMapendo·May 91 Month Countdown To Apple’s iOS16 Announcement Begins (And What This Means For Your Mobile User Acquisition)Check out the ultimate guide for App User Acquisition in 2022. Get your free copy here! Apple’s annual Worldwide Developers Conference (WWDC) will take place in less than one month, beginning on the 6th of June, and lasting for 4 days. As every year, one of the biggest announcements will…App Marketing3 min read
Mapendo Tech TeaminMapendo·May 5ROAS VS ROI : Which Is Best For Your App Install Campaign Strategy?When defining mobile app marketing success we are all familiar with the importance that metrics play. What better way to prove the triumph of your app than by boasting a high return on investment (ROI)? …Mobile App Developers3 min read
Mapendo Tech TeaminMapendo·May 5The Benefits Of Mobile Programmatic (And Why You Need It In Your App User Acquisition Strategy)When developing an app user acquisition strategy, there are several aspects to keep in mind, and the choice of the right marketing channel surely is one of these. Two of the most common marketing channels for an app install campaign are mobile programmatic and affiliate marketing, which work in different…Programmatic4 min read
Mapendo Tech TeaminMapendo·May 4Why ROAS Is The Best Metric To Measure The Success Of Your App Install CampaignWhen it comes to mobile app marketing, what is the indicator of success? The answer is simple: knowing the correct mobile app metrics you need to follow when analyzing your data. While it may sound simple, whichever metrics you decide will have a big impact. While there are as many…Mobile App Development3 min read
Mapendo Tech TeaminMapendo·Apr 28The Differences Between CPI And CPA: What Is Best To Run A Successful App Install CampaignApp install campaigns are run with the goal of acquiring users and generating as many installs as possible: choosing the right payout model is the key when working for such a goal and for your app campaign optimization. In the field of mobile app install campaigns, payout models are the…Mobile Marketing4 min read
