User Behavior

This is a question that sparks much debate in our present era, as we grapple with the impact of technology and communications on our lives. As an active participant in the tech industry, I witness the effects of these transformations and experience their influence in both my work and personal…

Understanding the psychology behind waiting and how to manage it in apps — Waiting for something can be a nerve-wracking experience, and it’s not uncommon for our minds to jump to the worst-case scenarios during this time. Have you ever ordered food or a ride and found yourself constantly checking the app for updates on your order? Did you ever worry that your…

At Zeals, we like to keep communication lines open and curiosity high. So when a coworker wanted to know more about UX Research, I got ready to share my perspective with them. They were curious about the amount of time it takes to conduct UX Research and if it was…

Dynamic pricing is a pricing strategy in e-commerce where the price of a product or service is constantly adjusted based on various factors such as supply and demand, competitor prices, time of day, and even the user’s perceived willingness to pay. For example, an online retailer selling concert tickets might…

A deep dive into the science behind color psychology and how it can be used in UX design to create better user experiences. — Color is an important element in design, and its effects go beyond aesthetics. In fact, color plays a critical role in shaping user behavior and emotion in UX design. Understanding color psychology is therefore an essential component of creating effective user experiences.

Google Pay (Gpay) is a popular digital wallet and online payment system developed by Google. This app entered the Indian market quite late but has accumulated a huge customer base within a short time frame. …

Recycling is imperfect, and in many places archaic. This much we know. But what to do about it? How to fix it, and should we fix it? And does it matter, the effort we make at home to diligently separate our waste? I am in the waste business. My entire…

In the field of user experience design, there is a growing concern around the use of dark patterns — design elements that intentionally deceive or manipulate users — to shape user behavior. While the use of dark patterns is not a new concept, it has gained more attention in recent…

The way customers interact with businesses has undergone a significant transformation in recent years. Gone are the days of the old-school one-dimensional customer journey where customers would simply walk into a store, browse the merchandise, and make a purchase. Today, the customer journey is a disrupted digital experience, with a…