User Centric

Wrong naming leads to wrong thinking I read an article about UX metrics, which included ‘user error rate’ (quote below). As a former copywriter, it made me think hard about how dangerous misnaming really is in shaping one’s perspective on anything — especially if based off statistics like those given by. The user error rate is…

How to sell user research and why it’s important for the user-centered design process. — User-centered design and aligning apps with user needs is still on everyone's mind. Many agencies, UX designers and companies are committed to aligning their work with user needs and to always act in the user’s interest. But in practice, this often looks quite different. Customers often want their projects to…

I left my job to pursue UX full-time Risky? I know. But I came to a realisation that I felt stuck in my career. I no longer feel inspired, enthusiastic or energised by the work I do. I was burned out. In short, I left the comfortable work environment and dived deep into UX design. Pursuing what I…

Как суверенитет, модели данных и сети вместе создают таблицу пользователей интернета и суверенную паутину. Если вы являетесь разработчиком децентрализованных приложений, вам приходилось сталкиваться с неудобными компромиссами при выборе способа управления данными. Два доступных варианта сдерживали развитие приложений Web3: Вариант 1 заключался в использовании бэкенда на основе смарт-контракта (блокчейна) и статичного…

I’ll admit I had to think hard whether to write on this topic, because it seems strange to me that it still so confusing to grasp. I see so many consultancies stating that during digital transformation projects, they have a customer centric approach. Products boasting that their’s is the most…

Hingga kini masih ada pertanyaan-pertanyaan dari beberapa kawan pegiat musik dan juga teman-teman musisi mengenai berapakah sebenarnya perolehan yang didapat dari berbagai platform musik streaming global yang ada saat ini. Menjelang akhir tahun 2021 lalu, mengutip dari twit T-Pain atau dikenal sebagai Faheem Rasheed Najm, rapper kondang asal Florida, bisa…

Change your mornings with Alarmy — 세상을 살아가면서 발생하는 크고 작은 문제점을 해결하기 위해 지금도 수많은 서비스들이 생겨나고 있습니다. 그런데 문제를 해결하는 여러가지 방법 중 사용자들의 삶을 바꿀만한 방법을 찾아 서비스로 구현하고 지속해서 운영하기란 쉽지 않습니다. 사용자들의 사랑을 받는 서비스들은 하나같이 그 동안 어렵고 복잡했거나 번거 …

User-Centered Design is an approach in which the design process is fully based on users and their needs. Read more at Frontend House. In the “How to Design in a User-Centric Way? “ episode with Pawel — our Head of Design — you will find: What is the user-centered design? How does differ user-centered design from UX design? We still ask our users for their opinion in other approaches, don’t we? What are the principles in user-centered design?

The world of marketing moves quickly and one thing that has changed over the years is the view of the customer. At the very beginning, marketers focused on transactions — the marketer creates a series of messages persuading consumers to buy a specific product. …