User Design

Products succeed in the marketplace because they solve at least one problem well enough that a significant number of people decide to pay for it. They make their users’ lives better in some way and they do it better than anyone else. As a Product Manager, I’ve built my career…

I hear it all the time, “I am a storyteller” and it’s true that so many content designers find our way there because we are good at understanding how to tell stories. But content design is not about storytelling. It’s not about making beautiful videos or mind bending infographics, it’s…

Introduction The most crucial aspect of any mobile or web application is the user interface design. Designers provide an interface for users that makes it simple for them to utilize the application. Graphical User Interfaces, gesture-based interfaces, and voice-controlled interfaces are all examples of UI. If you’re planning on creating…

User-centered design improves your customers’ experience and your conversion rate. It’s a win-win. Here are 12 principles that drive results. When shoppers arrive on your ecommerce website, you want them to feel at home. …

Do you remember struggling to understand Spotify when you started using it? Probably not. That’s because of its amazing user onboarding experience. User onboarding is a very important aspect of a product, which can really impact your product success metrics. …

🖼 Context As part of the 3.007 Design Thinking and Innovation module at SUTD, we were given the brief: Create something that could reimagine public spaces in Singapore in the context of a pandemic / post-pandemic world. …

When we design anything, be it user experiences, gamified experiences or even just Lego buildings — we become emotionally involved with what we are doing. We invest ourselves in the process and the outcomes of the process. Because of this, it can be very hard for us to accept someone…