User Research

Finding the Design Direction We began our quest to create a new design system by determining the design direction that best matched our objective. This first stage was critical in establishing the tone and visual language of our product. …

To show user workflow research effectively, iterate on your customer journey maps with user flow maps — Customer journey maps are an effective way to present user workflow research, but only if you update them with user flow data. To present user research effectively, you often must adapt how you communicate it. I'm sure many of you have sat through boring presentations you hardly remembered, and lengthy…

One day, I was having the following conversation about teaching with my 10-year-old child, and it put all the recent discourse about research democratization into perspective… ME: “I don’t know how teachers do it. I could never be a school teacher.” MY CHILD: “What do you mean? You teach.” ME…

Background My family knows first-hand what eyesight problems are. I’m not talking about -3 dioptres, which can easily be corrected, but about the real danger of losing eyesight forever. My mother is currently visually impaired and is fighting tirelessly to be able to see. Unfortunately, I have also inherited this ailment…

The “why” behind a team’s operating decisions is one of the most important factors when deciding what to build. Without that information, the team is not set up for agility — or success. — “What should we build next?” is a question that most product teams ask themselves every two weeks. Usually, the answer is focused on outputs: some variation on “the next item at the top of the backlog.” But the product is not merely shipped code. Our outputs are governed by product…

An app that helps you discover and connect with hidden gems in your locality Yaha presswala kaha milega? — Rajiv Chowk se right, Dusri ya teesri gali me How was I supposed to know the exact location of the presswala when I was visiting this town for the very first…

Practical Approaches for Optimal User Experiences — Welcome to the world of Data-Driven UX, where insights and creativity intertwine to create exceptional user experiences. In this era of digital dominance, users demand seamless interactions and captivating designs. Gone are the days of relying on hunches and guesswork to meet these expectations. Enter Data-Driven UX, a methodology that…

Creating Attribute Maps to establish Proto-Personas UX design is a critical aspect of product development, aiming to create intuitive and engaging experiences for users. To achieve this, designers often turn to personas, which represent fictional users that embody the characteristics and needs of a target audience. However, developing accurate and detailed personas can be a challenging…

Smooth journeys begin by ensuring there is a journey to take. When we don’t consider how users will engage with a page, it turns into a dead end where users are left to fend for themselves. This can be solved by ensuring every page has an onward destination. Find dead ends Spotting a…