User Research

By: Raph Lee, Economic Stability Design Lead and Co-Founder of USDR To say that child care affordability is at the forefront of public discussion is to put it mildly. But these days, it’s not just a discussion. In the wake of the COVID-19 pandemic, state and local governments responsible for…

He opens a Figjam board on his computer and a brainstorming session ensues with his other friends who are also product designers, everyone is suggesting names for the baby. “Ambrose,” One of the members of team types on a sticky note. “Ambrose is a pretty name.” Another member of the…

“Deciding what not to do is as important as deciding what to do.” — Steve jobs. “Design is not just what it looks like and feels like. Design is how it works.” — Steve Jobs. I am more comfortable saying that i am a problem solver rather than saying i…

Digital touch to the physical world — The case study you are about to read is exploratory user research conducted in a truck garage and via phone. Understanding the e-archive invoice experience of drivers, and revealing the motivational behavior of using 3rd party invoicing app “Can a feature or service that we think creates an opportunity really…

I’ve never thought of myself as an activist. I’ve never been the type of person to go to protests and I struggle to engage with elections. I‘ve often felt like my participation wouldn’t have any impact. I’ve also never really had a cause I felt connected to, maybe that’s why…

Usability testing is a critical part of the product development process as it is always better to test the product rather than testing the user. While usability testing is important, it is surely not easy. Right from participant recruitment to conducting the test and synthesizing the information — every stage…

{Part 5} The affinity map is a practical and fast method to produce and organize ideas, analyze problems, look for solutions. The information is organized within categories that allow to discover existing but not yet evident connections. OBJECTIVES: Review the research and taking notes. Use those notes to create an…

Intro Hallo semua perkenalkan nama saya Naomy Tiara Dewi, ini adalah tulisan pertama saya setelah mengikuti kelas UI/UX Design Mastery di Skilvul. Pada tulisan ini saya akan membuat UX case study dari website Crowde. …

Una mirada breve pero sustancial hacia la disciplina — La investigación se centra en entender el comportamiento, las necesidades, las frustraciones y las motivaciones de los usuarios a través de la observación y la retroalimentación. Su objetivo es priorizar a los usuarios y adentrarse en sus circunstancias, y generalmente se hace antes de la etapa de ideación.