Evangelising user research

User experience professionals often complain that design teams fail to take action on the findings from user research. But researchers need to shoulder some of the blame: research reports are often too wordy, arrive too late and fail to engage teams with the data. Dressed-down…

Mobile User Behavior Insights Every Designer and Developer Should Know

Ever so often, I get reminded…

User Experience Design & Research Jargons

As a Senior UX Designer at the SAP Design & Co-Innovation Center I often have to deal…

Save, Share, Revisit

In early January, we conducted user research to refresh our understanding of how people save, share, and revisit content…

Top awesome ux research tools in 2016

Have you ever faced the problem of high bounce rates and low conversion rates ? Do you have…

BreadTalk Loyalty Card App

When BreadTalk started in 2000, it was one of the first bread boutiques in Singapore and led the trend of open…

Measuring Hard-to-Measure Things

What? is not the same thing as Why? You need both, but why is usually two steps ahead of What?

In June 2015, I spoke at Monitorama, and it was one of the best experiences of my career…

A Researcher’s Biggest Challenge… Presenting Findings, Anyone?

Beth Toland and I have been organizing some workshops the past few months via the design-user-research Google group. We polled the group for the latest session topic, and “Presenting Findings” came way to the top. By the…

Drie akkoorden voor online succes

Als interactieontwerper bij Hoppinger ben ik verantwoordelijk voor de flows van websites en…