User Research

An opinion piece on how UX brings value to politics. If you’re reading this, the chances are that you’re currently studying or have studied UX. You might already be working in the field as a UX designer. The goal of today’s story isn’t to persuade you on why you should…

How Opendoor revamped home assessments to give customers more flexibility — Selling a home to Opendoor is designed to be simple, fast and certain. Traditionally, in-person home assessments can take hours, and require tons of preparation, such as cleaning, staging and repairs. By contrast, Opendoor customers answer a few qualifying questions online, and then schedule a 30-minute call to show us…

Principal Product Designer, Joydeep Sengupta, and Senior User Researcher, Dan Balica, share learnings from their mission to turn around a high-priority brief within just three weeks. — How much do you trust a good discount? The psychology is clear: greater price reductions make for easier purchase decisions. Still, for today’s savvy shoppers, some discounts just look too good to be true. There are two main explanations: either the price of the product has fluctuated over time, or…

Deciding the software to purchase Is harder than seems on the surface. The employees who use it May not get to choose it — Ignoring this fact, a disservice! Research on business-to-business (B2B) software may have two different types of end user: those who choose the software for their business…

We’re not living in a digital age. We’re living in a mobile app age. As we turn to mobile apps for everything from banking to shopping to dating, app development and app designs will have to take into account user experience through analytics. According to industry estimates, the total number…

Why you need stakeholders interviews in your user research plan — You’re starting a new project. It’s thrilling, exciting, a blank slate to make an impact in the world and change real people’s lives for the better. …

What exactly is a user persona? User Persona is a hypothetical archetype of an actual user profile according to their expectations, needs, goals, and observed behavioral patterns. Each persona represents an entire audience of users as a UX designer I start the design process by conducting user research building empathy with my target users and identifying…

We recently sat down with Alya Naumova, PhD, Citizen’s User Experience Research Manager, to learn more about why she is so passionate about Citizen’s users and what we are seeing about how people use the app for personal and community safety. Q: Tell us a little bit about your background. …