User Research

If your research participants are people who have special needs, then you should change your approach and make some adjustments to your traditional UX Research planning. This blog can serve as a checklist for UX Researchers whose research participants are people with disabilities (PwDs). The blog includes necessary dos and…

Let’s start with the very basic dictionary meaning. Usability is defined as “ease of use”. To be more specific, we can say usability is the ease of access and use of an object. It is an indicator that answers the question: “How easy is an object to use?” While usability…

During my internship at Albert Heijn, I worked on impactful and challenging projects. One of those projects was AH Wear. To make grocery shopping easier for our customers, I was asked to create a smartwatch app with a shopping list that fits on your wrist. — Insights Customers reported that they have their hands full while doing groceries, and thus no hand left for their shopping list, on paper or digital. …

Welcome to Day 12 of my 30-day UX Writing Challenge. For today’s task, I am required to craft an error message for a user trying to create an account. Scenario: A user is creating an account. When they are asked to enter their name, they get an error message. …

As designers, we’re all familiar with the allure of Figma. It’s a powerful tool that has revolutionized the design process, making it easier than ever to collaborate, iterate, and prototype. But there’s a problem: we’re spending too much time in Figma at the expense of other areas such as research. …

“The goal of UX research is to identify user needs, motivations, and behaviors in order to design products and experiences that meet those needs.” - Nielsen Norman Group Introduction User Experience (UX) research is a crucial aspect of creating effective and successful products and services. It involves gathering information about users…

Design Thinking has become a buzzword in the world of innovation and problem-solving. It’s often touted as the key to unlocking creativity, driving growth, and staying ahead of the competition. But, Is it as good as people say it is? Is it delivering on its promises? Is the excitement justified? …

Looking to elicit an emotional response about your products, services, brand, or workplace? Wondering how to center people in your design decisions? Our experience design guide explains how an outside-in approach can provide the perspectives you need to create the experiences people crave. Experience design involves a methodology for creating…