InCanva Engineering BlogbyCanva EngineeringUnderstanding a Diverse User Base with Frequency Segmentation at ScaleHow we developed a bespoke frequency-recency segmentation to understand our users’ diverse usage patternsMar 16, 20231
InJoon Solutions GlobalbyJoon SolutionsRFM Model and User Segmentation Built on LookerAs Data and Business analysts, we have all encountered situations where we need to segment customers based on their engagement with the…Jul 11, 2023Jul 11, 2023
Soham BhattacharyaA case study on redBusredBus is the world’s largest online bus ticket booking platform, connecting various cities across the globe with just a click of a button.Oct 1, 2021Oct 1, 2021
InCanva Engineering BlogbyCanva EngineeringUnderstanding a Diverse User Base with Frequency Segmentation at ScaleHow we developed a bespoke frequency-recency segmentation to understand our users’ diverse usage patternsMar 16, 20231
InJoon Solutions GlobalbyJoon SolutionsRFM Model and User Segmentation Built on LookerAs Data and Business analysts, we have all encountered situations where we need to segment customers based on their engagement with the…Jul 11, 2023
Soham BhattacharyaA case study on redBusredBus is the world’s largest online bus ticket booking platform, connecting various cities across the globe with just a click of a button.Oct 1, 2021
William OngPart III-II : User Segmentation for Better Marketing Strategy👈 Part III-I| TOCAug 19, 2021
InBootcampbyAlma RoshaniWhy are some users who previously purchased from our app churning?One of my projects as a UX Research Consultant involved investigating why previously active users were churning from our product.Jul 11
