Canva EngineeringinCanva Engineering BlogUnderstanding a Diverse User Base with Frequency Segmentation at ScaleHow we developed a bespoke frequency-recency segmentation to understand our users’ diverse usage patternsMar 16, 20231
Sumin ChoiProduct Growth Strategy: Case Study on TikTok ShopIdentifying product growth strategy for TikTok Shop through market research, competitor analysis, user feedback to increase buyer and…Jul 15, 2023Jul 15, 2023
Alma RoshaniinBootcampWhy are some users who previously purchased from our app churning?One of my projects as a UX Research Consultant involved investigating why previously active users were churning from our product.Jul 11Jul 11
Canva EngineeringinCanva Engineering BlogUnderstanding a Diverse User Base with Frequency Segmentation at ScaleHow we developed a bespoke frequency-recency segmentation to understand our users’ diverse usage patternsMar 16, 20231
Sumin ChoiProduct Growth Strategy: Case Study on TikTok ShopIdentifying product growth strategy for TikTok Shop through market research, competitor analysis, user feedback to increase buyer and…Jul 15, 2023
Alma RoshaniinBootcampWhy are some users who previously purchased from our app churning?One of my projects as a UX Research Consultant involved investigating why previously active users were churning from our product.Jul 11
Soham BhattacharyaA case study on redBusredBus is the world’s largest online bus ticket booking platform, connecting various cities across the globe with just a click of a button.Oct 1, 2021