We will discuss how to measure and quantify user experience in this article. Why is it important to measure it? Learn how to calculate a realistic project that will help you start applying it to your project. — Let’s first understand: what is metric? In the simplest terms, it is a technique for measuring or evaluating a specific phenomenon or thing. Which one, for instance, is longer? To define it, we use distance, or which is taller or faster? We measure things using height and speed.