Savvy OverthinkingLove vs. Need: Why Business Leaders Need to Stop Chasing Vanity MetricsI recently watched a business leader proudly present their quarterly results to a room full of stakeholders. For forty-five minutes, they…Nov 18
InITNEXTbyMark MayoIt’s a Trap! Avoid Focusing on Vanity Metrics in Software TestingToo many years ago, a new PM came onboard a team I was on and introduced me to the term of “Vanity Metrics”. At the time we were excitedly…Apr 24, 20212
Maureen BarclayTrue engagement vs. vanity metrics: What really matters in marketingAfter 20 years specialising in digital marketing and social media management, I’ve lost count of the hours I’ve spent discussing vanity…Nov 1Nov 1
Abhishek Pratapa“I’m an idea guy” — horse-shitWarning this is a rant. I get asked occasionally to be the technical co-founder in a start-up. I shy away from these opportunities most of…Apr 14, 2019Apr 14, 2019
InLevel Up CodingbyRaj NagappanAgile Success TheaterRecently, I was talking with my good friend Wil about going through the motions of Agile but not feeling like you’re making tangible…Jun 3, 20203Jun 3, 20203
Savvy OverthinkingLove vs. Need: Why Business Leaders Need to Stop Chasing Vanity MetricsI recently watched a business leader proudly present their quarterly results to a room full of stakeholders. For forty-five minutes, they…Nov 18
InITNEXTbyMark MayoIt’s a Trap! Avoid Focusing on Vanity Metrics in Software TestingToo many years ago, a new PM came onboard a team I was on and introduced me to the term of “Vanity Metrics”. At the time we were excitedly…Apr 24, 20212
Maureen BarclayTrue engagement vs. vanity metrics: What really matters in marketingAfter 20 years specialising in digital marketing and social media management, I’ve lost count of the hours I’ve spent discussing vanity…Nov 1
Abhishek Pratapa“I’m an idea guy” — horse-shitWarning this is a rant. I get asked occasionally to be the technical co-founder in a start-up. I shy away from these opportunities most of…Apr 14, 2019
InLevel Up CodingbyRaj NagappanAgile Success TheaterRecently, I was talking with my good friend Wil about going through the motions of Agile but not feeling like you’re making tangible…Jun 3, 20203
Ilkan YıldırımAntibiotic Effects on MetricsHow can be sure about the metrics you follow whether they are vanity or not?Jun 23
Jan SouthernYour customers are smarter than you think. Forget about vanity metrics. Do this instead.So you want more traffic to your business? Of course you do!May 17
