달러 쉐이브 클럽 VS 질레트 : 헤비급 챔피언을 맞상대 하는 방법달러 쉐이브 클럽은 홍보에 대한 걱정 없이 산다. 그들은 개성있는 면도날 스타트업 기업으로 심플하지만 재밌게 내용을 전달하는 온라인 바이럴 영상으로 유명해졌고, 이제는 ‘슈퍼볼 광고’까지 진입했다.그러나 면도기 하면 질레트 아닌가.점유율 1위 기업인 질레트가 그들을 가만히 놔둘리 없었다.
The Rise of the ‘Brand Fan’Students Daniel Titz and Dorian Lebherz filmed a beautiful 90 second ad on…
Please Don’t Ask for a Viral VideoLast month I attended the Spredfast Summit — a conference in Austin that brings together leaders in the social media profession to discuss the current state of social media and what’s on the horizon. It is because of this conference that I have been inspired to write a…
The Viral Video ManifestoThere is something of a paradox lurking just beneath the surface of Stephen Voltz and Fritz Grobe’s entertaining…
What Are The Key Drivers In Sharing Online Video?This is an extract from my upcoming book ‘Viral: The Social Video Handbook’.
The Films I Watched in January: RankedHere’s a list of all of the films I watched in January. As usual, the list is ranked from my favourite to least favourite, and consists of three categories: out-and-out winners, a middle ground of ‘good’ films, and turkeys. A lot of the films are available on…
