From Firenze University Press Journal: Wine Economics and Policy — Eduardo Haddad, Department of Economics, University of São Paulo (USP) Patricio Aroca, Business School, Adolfo Ibáñez University (UAI) Pilar Jano, Business School, Adolfo Ibáñez University (UAI) Ademir Rocha, Department of Economics, University of São Paulo (USP) Bruno Pimenta, Department of Economics, University of São Paulo (USP)