Learn what is WhatsApp Web, the challenges businesses faced before WhatsApp Web, and how CRM systems and WhatsApp Web integration be beneficial for small businesses to better manage customer interactions and boost sales. — As a small retail store owner, you’re likely receiving customer inquiries and product requirements via WhatsApp. However, as a single person managing the store, it can be difficult to respond to all these messages in a timely manner, leading to a potential loss of sales.