Great article Seth. I am a qualified oenologist (enologist to you) and have been working with wine since 1968. I never cease to be amazed by the pretentious bullshit put up in the name of “wine expertise”.
The real issue is that this verbose pomposity works AGAINST the wine industry. It just serves to magnify and perpetuate…
Here is something that sounds snobbish but is actually true: People are drinking mass market brands because they don’t know better and the whole wine retail distribution model is not setup to tell them how much better they can have it. I have been interested in wine for many years and surely enjoy those that are qualified as Maseratis and Ferraris…
