Word Of Mouth

Shopping locally is more important than ever. Not only does it support small businesses in your community, but it also has a positive impact on the local economy, environment, and community as a whole. Unfortunately, being a small business means that you don’t have the benefit of the larger chain…

Word-of-mouth referrals are a key component of product-led growth in the digital age. With the prevalence of online customer reviews, word-of-mouth referrals have become increasingly important for businesses to leverage in order to drive success. Word-of-mouth referrals are a powerful tool for spreading awareness of a product or service and…

There is food — and there is heavenly food, the kind that tickles your taste buds with its flavors, and makes you savor every bite. Nothing can really beat a good Amala/local restaurant and this one I found in Abuja on this fateful sunny afternoon, was a match made in…

Finding local tradesmen doesn’t have to be a headache! Yes, it may be the mark of a new homeowner to head down to their local hardware store and pick up some tools, but unless you’re planning on doing most of your repairs and maintenance yourself, you’ll need someone else. This might seem obvious, but finding local tradespeople is more…

How to harness the science of social transmission — “People do not buy goods or services, they buy relations, stories and magic.” – Seth Godin · Today we will weigh in on vital tools and ideas that can vastly improve the outcome of your marketing investments. · For the very reason these tools and ideas access what we know…