Why we need to go beyond conscious consumption to transform the food system — By Austin Bryniarski, a food systems researcher and writer who worked at the Public Justice Food Project as a Research Paralegal. As the food movement took shape about two decades ago, so did one of its many pieces of advice: “vote with your fork.” The idea was simple and seductive. Three times a day, you could decide what to eat, consistent with your values and aspirations for the food system. Slowly but surely those decisions would sync up with other “conscious consumers” and aggregate into a food system that could become good, clean, and fair.