Jean SarhadarPushing vs. PullingIs ‘pushing’ a thing of the past and is branded content the new mechanism to ‘pull’?Jul 23, 2017
Simerhan HunjuntWhat is behavioral economics and why does it matter to marketers?Without fail, every month after payday, I end up buying a bunch of stuff that I don’t need and a bunch of stuff that I definitely can’t…Jul 7, 2016
Morayo DaviesBranded movie and chill?Is branded content the future of advertising?Jul 23, 2017Jul 23, 2017
AndreaBehavioural economics in marketingMarketers are in the business of persuasion. Sensibly, but perhaps too optimistically, marketers try to appeal to the rationality of their…Jul 10, 20161Jul 10, 20161
Fopé Deborah JegedeBuild a tribe, not an audienceWe all have that one friend who always has a story to share. And they’re pretty darn good at telling them. We gather round the table in…Jul 23, 2017Jul 23, 2017
Jean SarhadarPushing vs. PullingIs ‘pushing’ a thing of the past and is branded content the new mechanism to ‘pull’?Jul 23, 2017
Simerhan HunjuntWhat is behavioral economics and why does it matter to marketers?Without fail, every month after payday, I end up buying a bunch of stuff that I don’t need and a bunch of stuff that I definitely can’t…Jul 7, 2016
AndreaBehavioural economics in marketingMarketers are in the business of persuasion. Sensibly, but perhaps too optimistically, marketers try to appeal to the rationality of their…Jul 10, 20161
Fopé Deborah JegedeBuild a tribe, not an audienceWe all have that one friend who always has a story to share. And they’re pretty darn good at telling them. We gather round the table in…Jul 23, 2017
Fopé Deborah JegedeGoing Grassroots: Bottom-up Influencer MarketingThe sun is shining, we’re standing side by side, gazing into the ocean. “No guys”, my friend interrupts from behind, “you look too posed —…Jul 7, 2017
Fopé Deborah JegedeWho Likes Lukewarm Tea?My gut reaction was yes. An overwhelming yes. It seemed to me like a no-brainer — of course brands should have a point of view on social…Jul 16, 2017
Fifi KaraDrunk Tank Pink — The Prison Solution.How advertising continues to shape the irrational in us.Jul 17, 2015
