Eric EckertThe impact of branding on racket perception: Does marketing help or hurt the consumer?The rule of three states that the human psyche works well recognizing patterns in groups of three. So in order to make it easier for your…May 1
Eric EckertAstrox 88S Pro II and 88D Pro II: We spent so much time on the color we forgot to think of a new…These are probably two of the most hotly anticipated rackets in 2024 and for a good reason, the original Astrox 88S and 88D were both…Jun 3
Eric EckertYonex Nanoflare 800 Pro: I’m not like you, Dad.Let’s cut to the chase. You want to know if this racket is at similar to the Nanoflare 800, an extremely crisp racket which you love for…Nov 24, 20231Nov 24, 20231
Eric EckertYonex Astrox 77 Pro: If only it looked goodThe Astrox 77 was the first racket released as part of Yonex’s new Astrox lineup, hitting the market in 2018. Years later it was also one…Dec 29, 20233Dec 29, 20233
Eric EckertYonex Astrox 99 Pro: How does a sledgehammer work again?I know I’m late to the game. As one of Yonex’s first “Pro” iterations, the Astrox 99 Pro has been on the market for years by now, but I…Dec 7, 2023Dec 7, 2023
Eric EckertThe impact of branding on racket perception: Does marketing help or hurt the consumer?The rule of three states that the human psyche works well recognizing patterns in groups of three. So in order to make it easier for your…May 1
Eric EckertAstrox 88S Pro II and 88D Pro II: We spent so much time on the color we forgot to think of a new…These are probably two of the most hotly anticipated rackets in 2024 and for a good reason, the original Astrox 88S and 88D were both…Jun 3
Eric EckertYonex Nanoflare 800 Pro: I’m not like you, Dad.Let’s cut to the chase. You want to know if this racket is at similar to the Nanoflare 800, an extremely crisp racket which you love for…Nov 24, 20231
Eric EckertYonex Astrox 77 Pro: If only it looked goodThe Astrox 77 was the first racket released as part of Yonex’s new Astrox lineup, hitting the market in 2018. Years later it was also one…Dec 29, 20233
Eric EckertYonex Astrox 99 Pro: How does a sledgehammer work again?I know I’m late to the game. As one of Yonex’s first “Pro” iterations, the Astrox 99 Pro has been on the market for years by now, but I…Dec 7, 2023
