Branding Genius: 800 Million YouTube Views in 12 months?
An accidental YouTube sensation exposes the 6 qualities of a Branding Genius
by David Brier
This, to me, is the crux of the issue. The interchangeable use of “copyright” and “trademark”, a misunderstanding of intellectual property overall. Many critics were the types of people who would post a clip of a TV show with the description “no copyright intended” like it’s a viable sentence, even respectable YouTube creators were jumping on the…