100506216Influencers had their grip on us in 2015 — and are we mad about it?In our time, we have seen the rise (and to some extent, the fall) of the “digital content creator.” From humble homes in small towns to…Dec 1, 2021
Karisma TakharI read Zoella’s book in 2024Unbelievably, this year marks the ten-year anniversary of Girl Online, Zoe Sugg’s first book. At the time of its release, I’d just turned…May 27
CaffeineGaloreEtsy’s collaboration with Zoella shows its downfall as the ‘handmade marketplace’.Perhaps teaming up with a woman associated with unsustainability, false marketing and ripping off consumers wasn’t the best idea.Sep 13, 2020Sep 13, 2020
Safia TariqWho is Zoella, and did her content and audience change after having a child?Reading order: 1) Zoella and her social media content. 2) Applying Theories. 3) Netnography Research. 4) Findings. 5) Conclusion.May 9, 2023May 9, 2023
Dan VassieStudent shout- We are in the middle of a complete media and entertainment shift.While growing up, I always loved rushing home from school, getting in and watching the latest episode of SpongeBob, or some other cool…Jan 11, 2019Jan 11, 2019
100506216Influencers had their grip on us in 2015 — and are we mad about it?In our time, we have seen the rise (and to some extent, the fall) of the “digital content creator.” From humble homes in small towns to…Dec 1, 2021
Karisma TakharI read Zoella’s book in 2024Unbelievably, this year marks the ten-year anniversary of Girl Online, Zoe Sugg’s first book. At the time of its release, I’d just turned…May 27
CaffeineGaloreEtsy’s collaboration with Zoella shows its downfall as the ‘handmade marketplace’.Perhaps teaming up with a woman associated with unsustainability, false marketing and ripping off consumers wasn’t the best idea.Sep 13, 2020
Safia TariqWho is Zoella, and did her content and audience change after having a child?Reading order: 1) Zoella and her social media content. 2) Applying Theories. 3) Netnography Research. 4) Findings. 5) Conclusion.May 9, 2023
Dan VassieStudent shout- We are in the middle of a complete media and entertainment shift.While growing up, I always loved rushing home from school, getting in and watching the latest episode of SpongeBob, or some other cool…Jan 11, 2019
InDigital & Media LiteracybyLila WickwireZoella: The First InfluencerI would like to make the claim that Zoella, also known by her real name, Zoe Sugg, is one of the original influencers of the 21st century…Mar 27, 2022
Tânia SequinhoWhy I unfollowed Zoella (and how was not about her Advent Calendar scandal)I started following Zoe a lot of years ago when she was still leaving in her father’s house and I was still in college. She was fun…Dec 26, 2017
Claire ShepleyZoella…is she really an amazing role model for our daughters?When I was a teenager, it was rare a household had the internet. Back in the day blogs and vlogs didn’t exist.Nov 17, 2017
