2 eCommerce Trends to Follow This Year
It’s the rise of digital spending… and we aren’t just talking about Amazon. With everything and everyone going remote, eCommerce touches all industries now. So whether you’re an insurance company looking to sell to companies or a small artist looking to sell your prints online, you’re going to need to develop a reliable eCommerce plan.
Here are some of the top trends in eCommerce to be aware of as you make your business strategy:
- Make it as easy as possible to purchase your product
Streamline, streamline, streamline. The less steps it takes for someone to buy your product, the faster you are going to make conversions and grow your sales. The goal is to make your purchasing experience easy enough for a toddler to figure out. From the moment a consumer discovers your product, you want to make it as clear as possible for them to figure out how to buy it. This means:
- Evolve your payment systems.
- Make sure your post-purchase experience is communicated to the customer. Let them know when things are expected to be delivered and keep them up to date on any alterations in that schedule.
- Experiment with headless commerce platforms. These can allow your business to launch new front-end experiences quicker than traditional commerce platforms.
2. Gather first party data
Personalization can help expand your eCommerce business. From personalized shampoos to vitamins, this customized experience is one of the top trends of eCommerce.
With personalized data you can:
- Find new marketplaces.
- Curate stronger relationships with customers and retailers.
- Test new ideas and products.
- Track demand and changes at the local level.
Nailing these trends can help increase performance on your eCommerce platform and maximize conversions.
