How to Make Money in the Creator Economy with Less Than a Million Followers

If you ask a kid what they want to be when they grow up, the answer which previously may have been “Movie Star” has commonly turned to a “YouTuber”. The generation of tomorrow is ready to take advantage of digital resources enabling them to create content, build a platform, and monetize all from a smartphone. Amongst other factors, this shift in entrepreneurial spirit and tech savviness has given rise to the creator economy.

While traditional media requires new talent to rise through the traditional ranks or be scouted by a professional talent agent, the creator economy allows anyone to become famous online. To do so, an individual’s content needs to be good, at which point they are able to earn money from a variety of revenue streams. With the popularity of social media, almost all of us are content creators these days. But who is actually making money in the creator economy? As it turns out, not a lot of us. Only the top 3% of YouTubers make more than $17,000 per year, and even that requires an average of 1.4 million views per month.

So how can creators with smaller, niche followings make money? While some platforms like YouTube offer direct sharing of advertising revenue, on other platforms, profiting for creators is not so clear. However, one way all creators can make money is by selling products to their most dedicated fans. Co-branded items and merch collections have become a mainstay in today’s digital economy. Content creators are able to translate their unique connections with viewers into a more organic purchasing experience when compared to traditional advertised commerce.

Don’t you need millions of followers, though? With Boost Tags, creators can directly sell their products to their audience via text messaging, links, and QR codes. Ultimately, this means creators now have a way to get their fans to directly purchase their goods on any channel — drastically reducing friction. While quantity is always helpful, tools like Boost empower creators who prioritize cultivating a high-quality audience. These creators can now make a living with just a few hundred dedicated fans directly purchasing their goods. Furthermore, creator-made merchandise naturally offers many opportunities to upsell and target high-value repeat customers when compared to durable goods.

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