Tags: Using Analytics

Tags dissolve the walls between marketing and commerce. Our instant checkouts, which can be embedded on any format of media, break down the barrier between online and offline monetization. This not only distributes commerce in a more organic way, it also unlocks unprecedented data across that omnichannel monetization.

Tags are encoded with data like a barcode. In addition to completing a checkout, Tags also provide marketing insights and performance data without the need for UTMs, conversion tracking or coupon codes. Boost is now proud to introduce Tags Analytics, a faster, easier and smarter way to know what is actually happening with your conversions.

📑 Method

With Tags, you can monetize on any platform and on any format of media. Link Tags can be used for instant checkout on Instagram Stories. QR Tags can power print, popups or event booths. Text Tags work great for live shopping. Knowing what method has led to your conversions provides insight into which channels are driving revenue, helping you to laser focus your sales and marketing efforts.

📍 Attribution

In addition to determining your highest converting methods, Attribution enables you to duplicate and assign Tags to a particular marketing initiative. For example, you can use Link Tags on your brand’s Instagram account, and then create another version of that same Link Tag that is assigned to an influencer, or your email campaign, or even your LinkTree. With Attribution, you can determine which specific outlet’s Tag is performing and driving the highest revenue.

🔧 Retention

A key value at Boost is owning your customers, your data and your destiny. With tools like Pre-Registration and Save for Later, you own the contact information of your customers.. You can also track more data such as on Returning Customer Rate and can help optimize your marketing efforts to increase repeat purchases.

⚙️ Conversion

Did you know that on average, 85% of shopping carts are abandoned on a mobile device*? This number rises up to 95% when originating from a social media advertisement. Tags deliver headless checkouts that are pre-loaded with one tap purchase functionality. This way customers avoid landing pages, websites, loading times and distractions. Our new Tags Analytics provides a global conversion rate as well as a method-specific breakdown of conversion rates.

💸 Optimizing

Clicking to expand a specific card in the Analytics page will show a detailed breakdown of the most popular checkout methods and checkout sessions. You can use this data to learn whether certain sales channels need further optimization, or it can help you focus on a particular checkout method to maximize conversions.

The world is your store. To learn more about Boost and Tags Analytics, you can read more at:

https://boostinc.zendesk.com/hc/en-us/articles/7764017045527

*Kibo Commerce 2021 Q4