Highlights from MOX Demo Day 6
MOX — the Mobile Only Accelerator — held their sixth Demo Day on February 26, 2019 at Huashan 1914 Creative Park. The event featured the 6 latest startups to come out of the MOX accelerator program.
MOX focuses on developing mobile-focused companies, and each startup had the opportunity to present their technology. This Demo Day was the culmination of three weeks of intensive work.
“MOX helps startups from around the world win in the largest mobile-first markets, India and Southeast Asia, through our accelerator focused on localization, optimization, monetization and partnerships.” said William Bao Bean, Managing Director of MOX and General Partner of SOSV.
The demos kicked off with Flickstree, a Series A video content company that hails from Mumbai, India. Flickstree’s presentation touted that in the last two years, mobile data prices have dropped 90%, making it readily available and affordable to the masses. As a result, nearly 60% of all data consumed comes in the form of video content. Flickstree seeks to provide companies (typically major internet companies, telcos, and phone brands) that do not have video content with high quality video for distribution. Flickstree sources video from content creators, as well as creating their own content, to be used by their customers, which can be distributed using their white label video player directly to telecom pages, mobile browsers, and even mobile phone home screens. Additionally, Flickstree videos come in a variety of local Indian languages, ensuring that their customers can reach the right people with the right content.
Learn more about Flickstree.
Up next was Primo. Primo is a marketing platform which allows retailers to cross-promote with other retailers. Using their data-backed approach, Primo helps marketers quickly find and automatically target the most relevant new customers, all while drastically reducing cost per acquisition and increasing customer engagement. Primo’s platform offers an end-to-end solution from promotion creation, to coupon creation, to redemption system. Primo is a Seed stage company that comes out of Bangkok, Thailand.
Learn more about Primo.
The third presentation at the MOX Demo Day 6 was UNL. UNL tells us that while they have the means to pay, 70% of the world still cannot make online purchases simply because they do not have a reliable physical address. UNL solves for this by gridding the world in what they call micro-cells. Each cell has a unique name and address, thus allowing mobile users to create their own physical locations, and these users can now use online services such as food delivery and on-demand transportation. UNL’s technology creates addresses both in both indoor and outdoor locations and makes delivery and pickup much faster, cheaper, and most importantly, more reliable. Currently, in Seed stage, UNL is an Amsterdam, Netherlands company.
Learn more about UNL.
Advanced Planet, a Moscow, Russia company (also a Seed stage startup), kicked off the second half of the day’s presentations. The company has created a platform that allows brands to communicate directly with their consumers on a 1:1 level. With a sole and clear focus on B2C personalized messaging, Advanced Planet aims to help brands change the way they communicate and engage with consumers, allowing traditional brands to stay relevant and compete with younger and more nimble companies.
Learn more about Advanced Planet.
Next to demo was Phone Par Loan, Seed funded and from New Delhi, India. According to Phone Par Loan, India has 300 Million low and middle-income salaried workers who feel the month-end crunch and need micro-credit to pay their basic expenses like groceries and bill payments. Traditional sources such as banks and online lending companies will not lend to these individuals because they do not have credits or have a qualifying income. The company provides zero-interest loans with low fees (determined by the lender) through their app, which leverages all the user’s mobile data to determine if he/she qualifies for a loan. Despite not charging interest, Phone Par Loan still manages a 56% return on their lending portfolio, all while keeping defaults at 1%.
Learn more about Phone Par Loan.
Last to present was Coutloot, another Series-A company out of Mumbai, India. Described as the Taobao for India, Coutloot enables small retailers and individuals to start selling online and competing with large e-commerce sites in as little as 30 seconds. Using their app, sellers simply take a photo of their product, list a price, and AI technology automatically scans and catalogues the item. Additionally, Coutloot will automatically translate conversations between buyers and sellers, and there’s even a bargaining feature that allows users to haggle. Coutloot is India’s largest consumer to consumer platform and provides documentation, logistics (through 15 delivery partners), and cash on delivery services to sellers.
Learn more about Coutloot.
MOX program targets the last four billion of mobile users in emerging markets, they work with startups that make mobile apps and services and focus on Southeast Asia, Eastern Europe, and South America.
