Takamaka Blockchain and business models: e-commerce

Andrea Belvedere
Published in
3 min readJan 29, 2021


Takamaka arrives with new business models

You often hear stereotypes about blockchain and e-commerce: instant payments, fraud resistance, zero fees and more. But is this actually true?

E-commerce is estimated to be a $25 trillion business, growing by 4% every year. If stores started operating on blockchain today, they could access a market worth over a trillion dollars a year.

Currently, accepting online payments requires an expensive IT infrastructure, which supports, guarantees and protects the entire “supply chain”.

Takamaka is ready for e-commerce

Contrary to what one might think, a supply chain on the Takamaka blockchain does not require complicated start-up procedures: in order to start a business you only need to register, complete KYC and AML processes, download and customize the wallet.

Anyone can immediately receive transactions with Takamaka’s tokens: these transactions are traced and completely safe, as well as irreversible and with very low fees regardless of the amount transferred. The transacted asset can be traded in real time with the current currency, which will be immediately available on your account.

Payments made through the blockchain are global: Takamaka allows anyone to transfer and receive money anywhere and at any time. It is not necessary to use bank accounts, credit cards or PayPal. You only need a Takamaka wallet: payments can be made using the Red Token (TKR), whose value is always equivalent to $1, or the Green Token (TKG), whose variable price is currently $2.30.

It is thanks to the TKR, guaranteed by AiliA SA, that Takamaka can convert transactions — on your account and in your current currency — in real time, without seeing your payment fluctuate due to the whims of the market.

Oracles and cashback

Launching cashback campaigns for companies that have a close relationship with their public is advisable and very easy to do: Takamaka has already oracles in place that allow the real world to interact with the blockchain.

Interactions with social media plays an important role, for example:

● Twitter

● Telegram

● WhatsApp

● Instagram

● Facebook

Automated robots are able to monitor social media, rewarding users who register and/or mention the company. The token they receive is more liquid than money and traceable like a traditional credit card: it allows to follow the meta-interactions that lead to a purchase, track loss of interest (tokens given and never spent) and the effectiveness of a campaign.

Furthermore, tokens that return to the retailer are immediately redeemable for fiat money, without lengthy procedures or complicated documents: everything happens within the application.

Thanks to Takamaka’s blockchain, fully programmable in Java, with smart contracts you can create custom tokens and pre-pay for transactions.

The interface software and SDK are completely open-source: they allow you to customize the wallet and brand the application to be distributed to your customers, on both the Google Play Store and the Apple App Store.

Takamaka is ready for the supply chain

With Takamaka you can create an efficient supply chain, checking the origin of a good and sending a transaction every time it changes hands.

Takamaka can integrate all stages of a supply chain into the same smart contract system: from the warehouse to the store to the customer’s home, every single step is accurately tracked thanks to RFID chips.

Takamaka can generate non-divisible tokens and link them to intrinsically indivisible objects for any kind of product, from books to shoes: this way we can associate every single record, written on the blockchain, with the asset and its history.


Takamaka is a fast and cheap network, as well as a very easy blockchain to program for. Takamaka represents a real revolution in the B2B and B2C sector: the network can accept crypto payments and convert them into fiat in real time, track goods and integrate with oracles, without having to build an entire decentralized system or use expensive infrastructures.

Visit www.takamaka.io, download and read the white paper, share this project on social networks.