5 Steps to Start Your Home Cooking Class Today

Cooking is beautiful, therapeutic, healthy and even better when shared. That is why I’ve created www.takemecooking.com, so that people can meet through the wonderful activity that is cooking.

I wish more people shared their cooking, which is why I’m going to detail in this article a few tips to start sharing yourself and your cuisine right now.

These tips answer 5 questions:

1. How to tell your story in the kitchen?

2. Where does the magic happen?

3. How to make your class look good?

4. What price for your class?

5. How to make sure your activity is legal?

Creating a cooking class might be something you’ve been thinking of. If you love cooking and want to share your recipes and culture, you can apply these few steps to create a side hustle or a main activity.

Be sure of one thing: I would be your first client without hesitation!

You might think that there is already a wide variety of cooking classes offered everywhere, but I’m not so sure there is. Most of the market for cooking classes today is designed for the local market, not for travellers.

What’s more, when you travel, you are either given many choice and don’t know which one is best, or you have no choice at all. Take Me Cooking is designed to list a wide variety of experiences so that anyone can find the one thing they are looking for when it comes to cooking experiences, anywhere.

You can be a part of it.

“Remember, inspiration is good, but inspiration combined with action is much better”
Chris Guillebeau

1. How to tell your story in the kitchen?

Storytelling is powerful.

When our minds listen to a personal story, we are immediately transported to the scene. It is also proven that stories that use visual supplements are even more powerful. When you show a recipe to someone, you don’t need a PowerPoint presentation, you can use the food as a medium and refer to it in your personal experiences.

You can tell the story of a recipe that was only cooked for special occasions in your family and describe how the smell of a dish coming from the oven used to remind you of such times. This aide is even better than PowerPoint presentations, since you can use the smell and the touch to share those memories with your audience and create a beautiful atmosphere.

The food you cook tells a story and I could not say it in a better way than Liza de Guia in this amazing talk. In her own special way, Liza “brings people together through the lens of food, through real stories, that’s magic”.

What is your personal history and how does it relate to your cuisine? Have you always lived here or did your family come from another culture? How is this visible in your cooking?

2. Where does the magic happen?

…in the kitchen of course!

Do you have a kitchen you can use to host a class? It doesn’t have to be big — it’s all about optimization. You might want to start by only hosting parties of 2 or 3 persons, and that’s perfectly fine! You can arrange for the available space. For instance, one person can use the dining table to chop onions while someone else chops carrots in the kitchen. In my experience, most homes can have more than one cook at a time, so don’t let your small apartment discourage you.

You also have other options, like hosting at your parents’ house or a friend’s. I’m sure they’d be happy to help.

If you feel more comfortable hosting in a professional environment, some spaces are available for rent by the hour. Check out this one in Brooklyn, or this one in Dublin, or this last one in Melbourne. You can also find lists of kitchens in the UK and in the US. The possibilities are endless!

3. How to make your class look good?

A picture is worth a thousand words

This expression is particularly true for food and for people, so it’s worth it to make the effort to work on your pictures.

Even just using your phone, you can make good pictures by following these few tips.

· Try multiple angles, and don’t be afraid to show the details of the food by getting very close

· Do not use the flash, and try to use as much external lighting as possible

· Have something in the background; it can really make the food pop out in the picture

· Use mobile apps. Check out this Quora post that gives some ideas

· If you are interested in photography, go further by taking an online class. Here is a list of free online courses

· Ask a friend to help you with the process. You’ll need someone to take a picture of you any ways!

· You can also find freelance photographers who make things look great. You might even find photography students willing to help for cheaper than professionals.

4. What price for your experience?

“Price is what you pay. Value is what you get.”
Warren Buffett

There are 2 approaches to pricing.

The first one is cost-plus pricing. You must determine the break-even price by calculating all the costs involved, including groceries, containers (in case people take away some leftovers). You might need to invest in some equipment (aprons, cutting boards, knives…) in the beginning, but try to invest as little as possible in the beginning. Then you should set a margin that will be used to repay your investment and pay for your hard work!

The second approach is value-based, and it’s about coming up with a price that your customers are willing to pay.

You can look around at other cooking classes in your area to get an idea. You can also experiment and set a price that you can change later.

5. How to make sure your activity is legal?

Of course, you want your activity to be legal and ensure you pay the taxes for this new activity right way.

First, in case you should apply a certain VAT, make sure that the price of the cooking class includes it.

In terms of local taxes, make sure you know about all the local regulations pertaining to hosting cooking events. Ask local businesses around you if they can tell you what they know, and you can also ask a question on Quora — someone will be able to help you for sure.

The laws vary widely in different regions, but with a little research and help, you’ll quickly figure it out.

“Don’t be afraid to ask questions. Don’t be afraid to ask for help when you need it. I do that every day. Asking for help isn’t a sign of weakness, it’s a sign of strength. It shows you have the courage to admit when you don’t know something, and then allows you to learn something new.”
Barack Obama

Call To Action

Now, give all this some thought and get in touch with me to list your class on our platform! I can also answer any questions you might have after reading this.

Like what you read? Give Laurie Vaquer a round of applause.

From a quick cheer to a standing ovation, clap to show how much you enjoyed this story.