Collaboration isn’t just a product launch. It’s a shift in the email industry.

Today we launched Mailjet’s Collaboration Toolkit. It marks one of the most important days in the history of Mailjet, but more than that, it’s a new way of doing email.

Over a year ago, we stopped and looked at the way teams (including our own) were working. Dispersed teams were communicating through Slack, presentations were getting built together in Google Docs, projects were being managed in Trello. Working together, and on platforms that facilitated this style of working, was becoming the new norm, but what about email?

Today, teams collaborate on email campaigns daily and miscommunication and time wasted are the biggest pain points of this. We knew it was time to get the email industry out of the 2000s, and continue the Mailjet mission: Make Email Collaborative.

Unboxing Mailjet’s Collaboration Toolkit

For the first time in the email industry, email creation, sending and management can be as collaborative as the other tools you already use and love. Think Google Docs for email, but much, much more.

User Management

Fine tune what each of your team members can see, edit, or publish with an advanced permission system.

Real-Time Collaboration & Comments (the Google Docs of email)

Work together in real-time on the same email template. Add comments and notes directly on your template blocks to faster iterate and validate your design and content.

Locked Sections & Publication Requests (safety-proofing for email)

Make sure your emails are always brand-aligned by locking the style and/or content of specific sections. Ensure all emails sent are approved by a manager by restricting users from publishing templates without permission.

Psst — check out today’s launch on the Product Hunt homepage here.

Make comments and collaborate in real time with your team with Mailjet’s Collaboration Toolkit.

So, why did Mailjet take a big step forward on Collaboration for email?

As I mentioned, Mailjet’s mission has always been to be the email platform that lets marketers and developers collaborate together. Why? Well, unbeknown to most, email requires many (many) different contributors.

Typically, people working on email (even in the same company) work in silos, using separate email platforms designed for their individual needs. It’s for this reason that Mailjet’s first step was to create a single email platform where marketers and developers could both create and send email the way they want: using an intuitive user interface and drag-and-drop email builder for the former, and powerful template language and APIs for the latter. One platform for an entire company.

Fast forward to when I joined the company. My baby was MJML: the email framework that makes coding responsive email easy. MJML is open source and separate from the Mailjet platform but, true to our vision, we leveraged this tech to facilitate collaboration between marketers and developers within Mailjet. Today, devs can now code an email in MJML and simply drop it into the Mailjet email builder, Passport, from where marketers can happily edit as they like, using the drag-and-drop interface.

Here we are now and, with the launch of Collaboration Toolkit, I mean it when I say that Mailjet has the best collaborative email platform on the market. Email teams are becoming more robust, agencies are making email a huge part of their offering, and F500 companies need to get email campaigns to market faster than ever. All of this needs better collaboration and I’m excited to say that it’s here for email.

Want to try it for yourself? You can test-drive Mailjet’s Real-time Collaboration, Comments and more for free here.

We’d love to know what you think! Leave a comment below, share your thoughts with us on Twitter, or email us at contact@mailjet.com.