I have a talentcrush on Selina McCarthy: “Employer Branding is not a once-off project — it’s a strategic decision”

Marian Jarzak
Dec 2, 2018 · 4 min read

How come that you ‘specialized’ in employer branding?

What is employer branding for you?

What is not employer branding for you?

“It’s not a once-off project — it’s a strategic decision made by companies and requires commitment from management and various stakeholders within a company, otherwise, it won’t work.”

How should companies build up their employer brands?

Earlier this year Selina talked at HR in Tech how to leverage your employees to promote your brand

“Humans are humans and we all have basic employment needs that we want to be met. What differs are the channels you use to reach your audience, and the focus of your messaging.”

What kind of data would you gather to develop your employer brand?

What kind of data would you gather to measure the impact of your employer branding?

What is your company Reflektor about?

TalentCrush

In love with Employer Branding