I have a talentcrush on Dr. Florian Heinemann: “Employer Branding should have the same level of rigor, consistency, and methodologies as consumer-facing brands”

Marian Jarzak
Oct 17, 2018 · 4 min read

Why is employer branding important?

Isn’t employer branding, corporate branding, product branding, in the end, all the same?

But shouldn’t employer branding be this kind of ‘Northstar’ in the company because the employees are the ones who are working hard to create the right consumer positioning?

“Given the fact of the increased competitiveness of the candidate market, employer branding has become extremely important and should have the same level of rigor, consistency, and methodologies as consumer-facing brands.”

Florian Heinemann at Hiring Success Europe 2018

When it comes to measuring the impact of employer branding, what can employer branding learn from performance marketing?

“The more you invest in the right messaging, the higher your ROI will be.”

Why do you think employer branding can have an impact on the candidates while they are in the recruiting process?

Would you advise companies to have a core positioning (employer brand) or a targeted positioning for each key talent group?

What would be the number one advice you would give to companies who want to kick-start employer branding?

TalentCrush

In love with Employer Branding