Start Using LinkedIn to Promote Your Business
Hi, I’m Vidi. I’m a Medior Content Executive at Talkabot.id. You can find more about us if you click here. Anyway….
Do you use LinkedIn to promote your business? Well, maybe it’s time to use one. In this story, you’ll find some facts, reasons and case study that might be useful for your business.
Why people use Linkedin
· Stay in touch with people
· Research people and companies
· Recruit staff
· Market to people for some of our customers
· Have a presence for people looking for yourself or the services of company.
· Keep up to date on industry news
· Post interesting news related to your industry leader to be a source of information for people that you connected with
Some LinkedIn Facts (Source)
1. LinkedIn has over 610 members in 2019
Due to the network’s rapid growth, a common question is, How many LinkedIn users are there? In 2017, the platform celebrated expanding its user base to half a billion members. Two years later, the largest professional network in the world has over 610 million members.
(Source: LinkedIn)
2. 90 million senior-level influencers and 63 million decision makers use LinkedIn.
The LinkedIn audience is quite different from other social media platforms, with more than one-third of its members in upper management positions. According to the latest LinkedIn statistics, 2019 counts 90 million senior-level influencers, 63 million decision makers, and another 6 million decision makers from the IT sector. Among LinkedIn’s members, there are also 17 million opinion leaders, 10 million C-level executives, and 40 million mass affluent members.
(Source: LinkedIn)
3. 46% percent of the social media traffic to B2B company sites is from LinkedIn.
This stat proves that LinkedIn is more than just a powerful job search tool. The network is also responsible for generating nearly half of all social media traffic to B2B sites. Additionally, LinkedIn provides different tools for audience targeting, which is why website visits originating from LinkedIn are more likely to increase conversion rates on B2B sites.
(Source: LinkedIn)
4. 97% of B2B marketers use LinkedIn as a content distribution channel.
B2B marketers rely heavily on LinkedIn for distributing their content. Twitter is also popular among B2B marketers, ranking as the second most popular platform for content distribution (87%).
What’s interesting among these LinkedIn statistics is that the percentage of marketers who use LinkedIn as their main content distribution channel has increased from 94% in 2017 to 97% in 2018. Twitter, on the other hand, has seen a small decrease in this aspect. It was the top content distribution platform for 89% of B2B marketers in 2017, but that number has since dropped to 87%.
(Source: Content Marketing Institute)
5. LinkedIn is responsible for 80% of B2B leads from social media.
Not only does LinkedIn have a high visitor-to-lead conversion rate, but this network also attracts 80% of all B2B social media leads. Twitter ranks second, drawing 12.73% of all social media leads, while the percentage of social media leads coming from Facebook is 6.73%.
(Source: LinkedIn)
6. For 91% of marketing executives, LinkedIn is the top place to find quality content.
Other social media networks rank significantly lower as sources of high-quality content. Only 29% of executives see Twitter as a leading platform in this area, while Facebook has an even smaller audience among content distributors (27%). These other social platforms represent quite a contrast, considering LinkedIn stats like these.
(Source: LinkedIn)
7. 78% of B2B marketers say LinkedIn is the most effective social media platform for content marketing.
The three most effective social media networks for content marketing are LinkedIn, Facebook, and Twitter. LinkedIn is the preference for 78% of B2B marketers, whereas a significantly smaller percentage of marketers turn to Facebook (42%) and Twitter (48%) for achieving their content marketing goals.
(Source: Content Marketing Institute)
8. LinkedIn has been proven to generate leads for 62% of B2B marketers.
Once again, LinkedIn is the top social media channel for lead generation, according to the LinkedIn advertising statistics from DemandWave. Out of the 89% of B2B marketers using LinkedIn for marketing purposes, 62% reported generating leads through this network. In contrast, of the 30% of marketers using Instagram as part of their lead generation strategy, only 5% saw results.
Additionally, of LinkedIn’s 89% of B2B marketers, 43% said this social networking platform had generated revenue for them.
(Source: DemandWave)
9. LinkedIn’s visitor-to-lead conversion rate is 2.74%.
One of the essential LinkedIn statistics for businesses is this platform’s conversion rate. With LinkedIn’s rate standing at 2.74%, Facebook and Twitter trail behind. Facebook’s visitor-to-lead conversion rate is 0.77%, and Twitter has an even lower one, at 0.69%.
(Source: Hubspot)
CASE STUDY
A. HAYS
Hays showcases its leadership through branded imagery that cuts through the clutter and establishes authentic thought leadership.
Who’s HAYS?
Hays is a leading global professional recruiting group, the expert at recruiting qualified, professional and skilled people worldwide, being the market leader in the UK and Asia Pacific and one of the market leaders in Continental Europe and Latin America.
What they do:
1. They know their market
They posted this in their profile
“Every day our expert consultants help thousands of candidates find their next role, and they also help clients reshape workforces and deal with talent shortages. Last year we placed 77,000 people in permanent jobs and 244,000 people into temporary roles.”
2. They help their market
Hays posted what’s their market need about their presence. Hays as a requiting group gives articels and tips & tricks for their market to engage them into more personal attactment.
3. They have their own article section in their website
By having LinkedIn as their “Social Media”, Hays directs their audience into their website. Which is, a place where the customers purchase Hays’s services and products.
4. Advertise their Products and Services
Hays uses LinkedIn Ads as their promotion media for hard selling purposes. They put effort to make their advertisement look good, knows that advertisement can be customized match their market.
For example, the first capture shows that Hays made video, to emphasize their ads which cost more than an article. But, it might more impacful for the audience. The second capture, Hays narrowing down their market into specific target, which is their audience in China. They help, Chinese audiences to understand more about their event.
That’s all folks. Revisit our blog to find out more about business, tech and our product.
