How To Write Effective Press Releases | The Guardian

If you’re looking to get media coverage for your small business, being able to write an effective press release is an essential skill. But how long should a press release be?
And what kind of information should you include? Here are a few tips to help you get started:
Before you even attempt to write a press release, think about the things you like to read, watch and listen to in the media.
Most of us are generally interested in things we haven’t heard before, find surprising or help solve our problems.
So before drafting your press release, it’s worth asking yourself these questions:
The last one sounds harsh, but is probably the most important: you might be excited about your new marketing director or the launch of your new product, but will anyone else be interested?
If the answer is “no”, hold off on that press release until you’ve got a better story.
If you’re not sure whether your story is newsworthy, read, watch or listen to the publications or programmes you’d like coverage in to get a feel for the kind of stories they typically cover.
Most journalists get hundreds of emails every day, so it’s a good idea to label emails containing press releases with the phrase “press release” or “story idea”.
A great subject line is also a must.
Full article here: How To Write Effective Press Releases | The Guardian

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