Video Blogging To Grow Your Business
As you already may know, videos are the most popular type of media on the web today.
More and more people are looking for a video to watch than simply reading an article.
With the written word, there may be misinterpretations as compared to watching a video. People like to have visuals to help them understand something better.
Think about this: YouTube is the second largest search engine on the World Wide Web today.
Millions upon millions of visitors go to YouTube every day to watch a music video, something entertaining, or even something informative.
Because videos are so popular, many people have vlogs (video blogs).
You don’t even need to invest in a website for uploading your videos.
If you have a YouTube channel, that can be your vlog.
YouTube has many ways to help you monetize your videos, so you definitely want to use YouTube and your own site together.
There is more than one way to make money with YouTube.
You can either put up a video with a backlink to your site, to an affiliate site, or you can become a partner with them and make money with ads.
As an experienced marketer, you know how important video is today.
I have touched on using video in other articles, but now I want to go more in depth.
Let’s start by talking about different types of videos you can make, which will encourage people to check out your site.
This will be a way to make income before you use more technical approaches with your videos.
For starters one of the highest searches for videos is a tutorial.
Say someone wants to build a website for themselves and they don’t know how to do it.
They will search YouTube for a tutorial on it.
They will watch step by step as someone shows them by screen cast how to build a site from beginning to end.
Tutorial videos are not limited to just showing someone how to build a website of course.
You can also demonstrate a product for people.
If you are selling a tablet computer for example, you can show people some of its features and what it can do and how to use it.
How well you explain the product and how to use its features will depend on whether people will tune in and watch your videos.
If they like what they see, they are more likely to check out any other videos you have on your channel.
A great presentation about not just the computer, buy any product you can demonstrate will give people more of an incentive to purchase it.
Since you are the one who created the demonstration, they are more likely to buy the product from you.
There are many other subjects and niches you can vlog about.
If you keep a journal of your travels, you can turn it into a video journal. Make it exciting and give people interesting facts about the places you visit.
You can film yourself walking around or you can make a slide show of pictures.
However, people will more likely watch a video of you walking around.
Another vlog can be website reviews.
These websites can be ones that you are an affiliate for or they can be sites that people are interested in and you want to share your experience with them.
After people watch the video, you want to direct them to your site where they can learn more.
So give them enough information at the start, but not everything they need to know.
You want to encourage them to learn more by visiting your site.
Commercials are another great idea still as popular as they were when TV was invented.
You can make your own commercial by simply being a spokesperson for your product or affiliate program.
No matter how you put it together, if you grab the interest of your target audience, it should work out for you just fine.
You can use a video to provide certain information to a viewer and give them the option to purchase or request more information in the end.
This is where a squeeze page comes in handy.
If you like, you can put a video on the squeeze page, or just have them click a link to take you to the page after viewing the video.
Whatever way you choose to do it doesn’t matter as long as you can encourage people to give you their information so they can now be on your list.
Some people out there may have very large lists of clients.
One thing you can do is to start a joint venture with those people. You can charge a fee for others to use your video on their site, or you can cross promote each other’s products or services.
This gives you more exposure and traffic to your vlog as well as exposure for your partner.
It’s a win-win situation.
One more idea for creating videos is to give people tips and advice.
Start a tip of the week vlog to keep people tuning in to your show.
Keep the tips related to your niche, and never give them too much information to take in.
Keep it short, simple and to the point.
So as you can see, thinking outside of the box is essential to attract people to your product or service with this method.
It really isn’t hard to do, and there are lots of resources available on the web today that will help you create you video blog.
If you want to grow your list, then consider partnering with other marketers.
There are endless possibilities with vlogging.
Take some of the information here and begin your journey today!