6 Great Website Copywriting Examples (And Why They Work)
Have you ever wondered why some websites just draw you in, make you linger on their page, read the blogs, capture the elusive ‘know, like and trust’ holy grail and…oh…compel you to buy their stuff?
Yep, sure of course good design and great images all combine to help, and some websites rely almost exclusively on visuals. Likewise conversion techniques such as well placed (and the right amount of) calls to action and an optimized visitor journey (user experience) all play a very important part.
However, this article is focusing on the copy employed, where the words do the ‘heavy lifting’.
What do I like most about these examples? They are written so well, you don’t even notice the words are doing such a wonderful job.
Here are 6 examples of websites with well placed compelling copy and my reasons why.
1. Immediately Know Where You Are
With this website you know where you are straight away.
The landing page tells you all you need to know:
