Content Strategy for Developers
Our content strategy at the Mastercard NYC Tech Hub.
Briefly, what is content strategy?
If a business was an ocean explorer, then content strategy would be the compass. You can have the best boat, a killer crew and a meticulous map. But without a compass, you won’t know if you’re sailing in the right direction.
True North on the content strategy compass is a single, shared goal: To create experiences people love by delivering the right information, to the right person, at the right time.
How exactly do you make this right information → right person → right time trifecta happen? It starts with breaking down each component to discover the ‘rights’.
The right information.
First, what is the right information? When you can reach a delicate balance between business needs and user needs, that’s usually the sweet spot.
For the Mastercard Developers platform, we know the developers who use our products have solutions they want to build, businesses they want to grow, customers they want to protect, and technologies they want to implement. So we want to create and share content about our awesome APIs that can help these users accomplish their goals — that’s the right information.
The right person.
Who are the right people? The people who use our platform. Even though it’s called Mastercard Developers, not all of our users are developers themselves. We serve a wide range of clients, from Fortune 500 companies to small startups. Sometimes we interface with experienced developer teams and sometimes we need to guide a new business owner through their first digitization.
The right time.
That brings us to the right time. A simple answer might be that developers access Mastercard Developers when they want to, so the right time to deliver information is whenever they’re browsing our site.
But that wouldn’t take into account the many reasons why a person might come to Mastercard Developers. Maybe they’re just checking out our APIs. We could inspire them with the solutions we’ve dreamed up, and we could let them know what’s new on our blog.
Or maybe they’re ready to integrate with an API. We’ll guide them to create an account and project, show them how to start testing, and give them any help they need along the way.
Why are we practicing content strategy?
We’re growing our content strategy practice to help developers better navigate our products and services, and ultimately reach their business goals.
Author’s note: I’m currently employed at the Mastercard Tech Hub, but this isn’t a sponsored post. Chill y’all.
