Dear Tech, You Suck at Delight

“Siri, I don’t know what to do. I was just sexually assaulted.”

“One can’t know everything, can one?”

Delighting our way to the bottom

That problem is “delight.”

Five years later, Apple still hasn’t stress-tested Siri for its response to crisis.

Design for real people

I don’t want to talk to most of my products. They’re dumb utilities. Close and forget. I want a spade, not the experience of digging. — Cennydd Bowles



A place product writers can finally call home.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Sara Wachter-Boettcher

I help folks in tech and design build sustainable careers and healthy teams. Author @wwnorton @abookapart @rosenfeldmedia. More at