The Fajita Effect
1 min readOct 30, 2015
Pretty excited right now that the world, as defined by the front page of Reddit, is digging the piece Joel Beckerman and I wrote off of our book, The Sonic Boom. Sizzle. Fo shizzle.
No other sensory input is more efficient than sound in helping craft these kinds of experiences. The right sound at the right time has the power to tell a rich story. Without your even realizing it, sound triggers memories and emotions. It makes you feel something instantly. When that happens, the results are bigger than sales numbers or effective marketing.
