3 Proven Ways to Improve Your Online Sales
Perhaps you want to supplement your current income by seeking new ways of creating income or you own a local shop and you want to increase sales income by exploring new ways of selling. After conducting research you decide you are going to create an online shop or create an online shop to supplement your physical shop.
You might be skyed up but overwhelmed on where to start, which platform to use, which tools you need and how to go about it.
The first step is to choose which online platform to use for your online shop. There are plenty of platform to use but it’s important to start with those ones easy to use and without much overheads. The easy platform to start with are social media since they are easy to use with very little initial costs.
Facebook is a very powerful platform for selling online with a large ready audience to pitch your products to. Globally Facebook has over 2 billion monthly active monthly users providing you with perfect platform to reach a large audience increasing your potential sales opportunities.
Instagram is also a very powerful tool especially for those products where visual or pictorial representation helps with the sales process like fashion & clothing, electronics, food and others. Globally Instagram has over 800 million and 500 million monthly and daily active users respectively. This is a large audience to target for your products.
Once you have chosen the platform, you now plan on how to go about it. You create your shop on the chosen platform, which is easy. For Facebook you need to create a page for your shop while in Instagram you create an account for your shop. Ensure you give as much details as possible which will enable your customers easily make purchase decision or at least give contact details so that they can get in touch in case they need more clarifications.
Good quality photos is a must
It’s important to take good quality photos of your products since a picture is worth a thousand words. Be creative in how you describe your products so that it can persuade customers to buy the products.
Your current friends are your first ambassadors
Invite your friends to like & follow your Facebook page and Instagram account. They can also share with their friends creating ripple effect which assist in spreading the word about your business faster and increase your potential of making sales. Once a follower sees the product in your friend’s timeline and they are interested, they will contact you. You can also share your page to groups with similar objective as yours like a group for selling and buying your product.
Fast response is key
As the business grows, it’s important to find ways of responding to customers queries quickly since the potential customer can quickly move to another seller leading to lost sales opportunity. Tools like BiasharaBot helps your business respond quickly to customer queries any time of the day since they are act like a virtual assistant to your business.
