What Experts Are Saying About Regular Posting On Social Media
Social media forms an important part of digital marketing strategy for small and medium sized businesses. Social media provides an integral platform of reaching millions of users around the world in a cost effective manner. The table below shows which brand actions on social media prompt consumers to make a purchase.
Here are important reasons why you should post content regularly on your social media:
Improved brand awareness
Posting on regular basis on social media allows business to build its online presence leading to increased brand awareness. The more you post, the more you increase your visibility online and increase chances of being seen by your target customers. Using social media as one of the marketing strategy will increase your brand recognition significantly and produce a wide audience for your business.
Increased engagement with customer
Social media provides an effective platform to engage with your customers in a cost effective manner. It provides a two way communications where you can engage with your customers, explain better about your products and understand customer needs. This improves your chances of customer conversion. Engagement also helps to respond to customer queries immediately before the problem gets out of hand through customers ranting online about your products or services. Customers really appreciate immediate response to their queries because they feel appreciated by the business.
Increased sales
Marketing your products or services regularly on social media helps your followers on social media to spread word about your brand. It also offers you an opportunity to offer incentive for your customers to buy your products. Prospective clients on social media will be able to see your products and may decide to buy. You can use tools like BiasharaBot ecommerce chatbot to take the client through the sale process if you are not available on full time basis to manage your social media. Posting regularly allows you to build deeper relationships with existing clients that drives them to purchase again and again.
Reduced marketing cost
Social media offers the most cost effective marketing platform for your business. Opening and operating social media account is free for most social media platforms. Even if you decide to advertise on social media, it is still way cheaper and will reach a larger audience than traditional media.
Builds brand loyalty
According to research by Texas Tech University, brands that have active social media presence have more customer loyalty. When you consistently provide your customers with valuable content, you will create a bond which will make them to keep coming back to your brand.
At BiasharaBot, we help businesses that lack resources to employ someone to manage their social media on a a full time basis or do not have time to update their pages regularly. Our post manager creates marketing post from their images and then schedules for the business to decide which time they should post on their social media platform.
Posting on social media on a regular basis helps build your brand online, loyal customer base and eventually increase your revenue.
