Breaking the Mold

Maria Emberga
The Untangler
Published in
3 min readOct 10, 2023

The surprising Impact of Physical Activity on Creative Thinking and Problem-Solving

Author: Maria Emberga

Creativity is the lifeblood of many industries, especially in graphic design, where innovative solutions are the key to success.

Source: https://www.unsplash.com, Photographer: Headway

However, unlocking the full potential of our creative brains can be a challenge. The good news is that science has revealed a powerful tool to boost creativity: physical activity.

The creative brain is driven by the frontal and parietal lobes, working together to generate fresh ideas and solutions. Regular physical activity has been found to improve memory and promote the growth of new brain cells, resulting in better recall and more relevant, unique ideas.

So, what types of activities can stimulate our minds and enhance creativity? Let’s take a closer look at three scientifically-backed methods:

The Problem-Solving Walk

xSource: https://www.unsplash.com, Photographer: Tyler Nix

Research conducted by Stanford University suggests that a simple walk could be the answer to unleashing your creative potential. The study found that walking, whether indoors or outdoors, significantly enhances the generation of innovative ideas. So, the next time you find yourself stuck creatively, take a short walk — it might be just the boost you need.

The Space of Balance

Source: https://www.pexels.com, Photographer: Yan Krukau

Balance exercises, like dance and coordination sports, can be incredibly beneficial for spatial cognition. Understanding how spaces and objects interact is crucial for professionals in fields like science, engineering, and graphic design. By engaging in balance activities, you can improve your ability to envision and create innovative solutions.

The Tactile Inspiration

Source: https://www.pexels.com, Photographer: RF Studio

The sense of touch is often overlooked, but it can provide a new perspective on problem-solving. Neurologists found that hands-on activities, such as rearranging blocks or engaging in crafts like knitting or pottery, improve performance in tasks requiring imagination. Additionally, these activities increase positive mood and feelings of accomplishment.

The promise of movement for creativity is clear, and finding an activity you enjoy and can do regularly is key. Whether it’s dancing to your favorite music, playing sports, or engaging in hands-on crafts, physical activity can help you break free from creative blocks and build healthy habits that support your growth as a designer and an individual.

To delve deeper into the fascinating impact of physical activity on creative thinking and problem-solving, click here to read the full article on Medium

Disclaimer: This article is based on scientific research up to September 2021. Always consult a medical professional before starting any new exercise routine.

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About the author

Maria Emberga is a Senior UX/UI Designer and Stretching Instructor based in the UK. Since 2012, her career showcases the harmonious integration of design thinking with a genuine interest for physical wellness. With a commitment to holistic design and a belief in the power of movement to enhance creative thinking, the author brings a fresh perspective, where the art of design and the art of movement harmonise to enrich both body and mind.

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