New research sheds light on where millennials shop and what they buy
Health and nutrition are important to millennials, and it’s apparent in their grocery shopping habits.
Compared to older generations, those born between 1980 and 1996 spend more at higher-end grocery stores and nutrition stores, according to a study conducted by mobile technology company Ibotta.
While there, they tend to stock up on organic and natural items that can help them maintain a healthy lifestyle.
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