Essential tools for every startup

Use these virtual helping hands to get ahead and save time

If you’re a startup you must be aware that digital tools are essential and play a huge part in your working. But there are so many tools out there with different version and imitations.

Which tool to go for? Which won’t crash during an important task?

We’ve got you covered. Here is a list of 9 tools which are essential to every startup, regardless of the sector.

  1. MailChimp

Email marketing can be an essential strategy. But it can be difficult to analyse and send to a large number of people.

MailChimp solves all these problems. It organizes your campaigns, mailing lists and customer data all in one place. You can also add subscribers and see data reports. It allows you to collaborate with other applications and A/B test different email designs.

2. Trello

One of the most popular project management tool used by startups, Trello lets you manage projects and tasks on one common platform with the whole team on the same page. The tool is simple to use with columns for marking different tasks.

3. Slack/HipChat

Slack and HipChat are messaging platforms for your company. It allows you to assign tasks, allocate deadlines, follow up, share files etc. You can also collaborate with other applications, such as Skype for video calls. It’s simple to use since the design and UI is hassle free.

4. Intercom

Intercom is a platform which helps you connect with customers/prospective customers. You can analyse customer behavior, reach out to them through live chats, emails or in-app messages and get feedback.

This is perfect for early stage startups to get input on how to improve their product.

5. Bitrix24

Bitrix24 is another management tool with social media components. It offers tools like CRM, project management, time management, document management, and tasking in a social-style environment that includes content sharing, instant messaging, commenting, liking, and user profiles.

It also offers practical solutions to manage a company online. There are precise and flexible tools for each operation such as tasks, sales processing and reports.

6. Optimizely

Every website goes through numerous changes and it becomes a cumbersome process having to test each version and getting the right feedback. Optimizely makes this process easy and less time consuming. It allows you to test changes without wasting engineering cycles. You can also use it for A/A testing to gauge which parts of product are used the most and the least by the consumers.

7. BuzzSumo

BuzzSumo is useful for tracking content on all social media platforms. It also ranks them on the basis of shares on Facebook, Twitter, LinkedIn, Google+, and Pinterest. It monitors content by topic or user and uses an advanced search engine to deliver accurate results.

It can be used to monitor your competitors’ content allowing you to make comparisons and improve your website’s performance. Other things you can analyze are the average shares, shares by network, content format, day published, content length and most shared domains.

8. Yammer

Another messaging tool but more towards social media feel. It is a social network for your team which allows you to share updates and chat but without the formal tones.

9. Termsfeed

Termsfeed saves a lot of time (and brain wracking) by creating extensive legal documents within minutes and customize them as per your products and services.


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