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Everything You Wanted To Know About Rewarded Video Ads But Were Afraid To Ask
Everything You Wanted To Know About Rewarded Video Ads But Were Afraid To Ask
This week, we’re excited to share a guest blog penned by Marne Litfin, content manager for Adjust. Tapjoy recently partnered with Adjust to…
Tapjoy
Sep 22
Mobile leaders discuss value of rewarded ads at Casual Connect
Mobile leaders discuss value of rewarded ads at Casual Connect
EA, Kongregate, Hothead & Concrete explain why rewarded model works for publishers, advertisers
Tapjoy
Aug 9
The Importance of Receipt Verification
The Importance of Receipt Verification
Posted by Zachary Drake, Director, Partner Integrations, 19th August 2015
Tapjoy
Aug 8
VentureBeat Feature: App users who engage with rewarded ads are 4.5X more likely to spend
VentureBeat Feature: App users who engage with rewarded ads are 4.5X more likely to spend
“App users who engage with rewarded ads are 4.5 times more likely to make an in-app purchase, according to a new report by mobile…
Tapjoy
Aug 1
Latest
App Users Who Engage with Rewarded Ads More Likely to Make In-App Purchases, Tapjoy Study Reports
App Users Who Engage with Rewarded Ads More Likely to Make In-App Purchases, Tapjoy Study Reports
Users who engage with rewarded ads are 4.5X more likely to make an in-app purchase, spend 326% more after engaging with ads
Tapjoy
Aug 1
Maximum Impact Report: Users who engage with rewarded ads 4.5x more likely to make in-app purchase
Maximum Impact Report: Users who engage with rewarded ads 4.5x more likely to make in-app purchase
Tapjoy’s latest study explores the impact of rewarded ads on IAP, retention & engagement
Tapjoy
Aug 1
Game on with Tapjoy at Casual Connect
Game on with Tapjoy at Casual Connect
Don’t miss our panel Aug 2nd with leaders from EA, Kongregate, Hothead Games & Concrete Software
Tapjoy
Jul 27
Tapjoy Is Now a TUNE Certified Partner!
Tapjoy Is Now a TUNE Certified Partner!
“Two years ago at Postback, TUNE launched the Certified Partner Program to set the standard in the industry for mobile marketing best…
Tapjoy
Jul 25
AppsFlyer: Tapjoy CEO on the Challenge of Transparency in Programmatic Advertising
AppsFlyer: Tapjoy CEO on the Challenge of Transparency in Programmatic Advertising
A View From Above: Conversations with CEOs
Tapjoy
Jul 25
Tapjoy Announces Major Growth in Audience Reach, Adds Thousands of New Apps From SEGA, Miniclip…
Tapjoy Announces Major Growth in Audience Reach, Adds Thousands of New Apps From SEGA, Miniclip…
Reaches nearly 600 million mobile consumers, with 107% YOY increase in monthly unique video views
Tapjoy
Jul 21
Tapjoy announces 600M mobile reach, 107% YOY growth in video views
Tapjoy announces 600M mobile reach, 107% YOY growth in video views
Adds thousands of new apps from SEGA, Miniclip, Zynga, Atari and other leading publishers
Tapjoy
Jul 21
Tapjoy Makes the Grade
Tapjoy Makes the Grade
Enter the Next Generation of Programmatic Buying by Participating in Brand Safe, Curated Marketplaces
Tapjoy
Jul 19
Tapjoy Goes Back to School, Brand Safety Style
Tapjoy Goes Back to School, Brand Safety Style
Three-Quarters of Parents Use Mobile Devices for Back-to-School Shopping and Research
Tapjoy
Jul 19
6 Questions To Ask Before Building That IP Based Game
6 Questions To Ask Before Building That IP Based Game
By Ben Chen, SVP & GM of Developer Relations at Tapjoy
Tapjoy
Jul 7
Tapjoy In The News: Cannes’ Festival of Creativity is the Cradle of MarTech Innovation
Tapjoy In The News: Cannes’ Festival of Creativity is the Cradle of MarTech Innovation
Our very own VP of Marketing, Emily McInerney, was featured in MarTech Series’s Cannes roundup!
Tapjoy
Jul 6
Tapjoy In The News: 8 Things To Know About The Future Of Media In Japan
Tapjoy In The News: 8 Things To Know About The Future Of Media In Japan
“In-app advertising will be a major driver of mobile growth. Mobile advertising in Japan is already worth $3.5 billion, but is set to grow…
Tapjoy
Jul 6
Monetization Best Practices: 4 Ways to Make More Money from Rewarded Video
Monetization Best Practices: 4 Ways to Make More Money from Rewarded Video
Tapjoy’s recent Modern Mobile Gamer report confirmed what most publishers generally know to be true: that gamers overwhelmingly prefer opt…
Tapjoy
Jun 27
Part 2 of 2: The Future of Artificial Intelligence in Mobile Advertising — Q&A with Yohan Chin
Part 2 of 2: The Future of Artificial Intelligence in Mobile Advertising — Q&A with Yohan Chin
Here at Tapjoy, we use Artificial Intelligence and Machine Learning to help make mobile advertising more rewarding and impactful for all…
Tapjoy
Jun 26
6 Ways Artificial Intelligence Can Drive Mobile Game Monetization & Engagement
6 Ways Artificial Intelligence Can Drive Mobile Game Monetization & Engagement
By Changsu Lee, SVP, Platforms at Tapjoy
Tapjoy
Jun 23
Advertising Best Practices: How to Engage the Modern Mobile Gamer
Advertising Best Practices: How to Engage the Modern Mobile Gamer
Last week, Tapjoy revealed its latest research report, titled “The Modern Mobile Gamer: Advertising Preferences Revealed.” The report…
Tapjoy
Jun 21
Paving the way for mobile at E3
Paving the way for mobile at E3
There’s no two ways about it: everybody knows E3 is traditionally a console show. And as 2017 demonstrated again, E3 continues to be…
Tapjoy
Jun 21
Tapjoy Partners with Atari® to Provide Premium Rewarded Advertisements for RollerCoaster Tycoon…
Tapjoy Partners with Atari® to Provide Premium Rewarded Advertisements for RollerCoaster Tycoon…
Deal enables players to earn free in-app coins by watching videos and engaging with ads from Tapjoy’s premium advertising partners
Tapjoy
Jun 19
Tapjoy Announces Partnership with Atari
Tapjoy Announces Partnership with Atari
Tapjoy is excited to announce today that we’ve partnered with Atari, one of the world’s most recognized publishers and producers of…
Tapjoy
Jun 19
Mobile Gamers Prefer Rewarded Ads By 4-to-1 Margin, Tapjoy Research Finds
Mobile Gamers Prefer Rewarded Ads By 4-to-1 Margin, Tapjoy Research Finds
Three-quarters of mobile gamers say they are likely to watch rewarded videos when offered the chance
Tapjoy
Jun 13
Modern Mobile Gamers and the Rise of Rewarded Advertising
Modern Mobile Gamers and the Rise of Rewarded Advertising
By Shannon Jessup, CRO, Tapjoy
Tapjoy
Jun 13
Tapjoy and Rubicon Project: Paying Attention to the Man Behind the Curtain
Tapjoy and Rubicon Project: Paying Attention to the Man Behind the Curtain
By Steve Wadsworth, CEO, Tapjoy
Tapjoy
Jun 6
Maximum Impact Report Part IV: Offer Walls & app retention
Maximum Impact Report Part IV: Offer Walls & app retention
Offerwalls have long been a monetization method of choice for Free-to-Play (FTP) developers because they offer a simple, non-disruptive way…
Tapjoy
May 26
Part 1 of 2: The Future of Artificial Intelligence in App Monetization — Q&A with Changsu Lee
Part 1 of 2: The Future of Artificial Intelligence in App Monetization — Q&A with Changsu Lee
Previously the co-founder and CEO of Korea-based 5Rocks, a mobile analytics and automation platform that Tapjoy acquired in August of 2014…
Tapjoy
May 24
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