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Maximum Impact Report Part IV: Offer Walls & app retention

Maximum Impact Report Part IV: Offer Walls & app retention

Offerwalls have long been a monetization method of choice for Free-to-Play (FTP) developers because they offer a simple, non-disruptive way…
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Tapjoy
Part 1 of 2: The Future of Artificial Intelligence in App Monetization — Q&A with Changsu Lee

Part 1 of 2: The Future of Artificial Intelligence in App Monetization — Q&A with Changsu Lee

Previously the co-founder and CEO of Korea-based 5Rocks, a mobile analytics and automation platform that Tapjoy acquired in August of 2014…
Go to the profile of Tapjoy
Tapjoy
Maximum Impact Report Part III: Interstitial ads & app retention

Maximum Impact Report Part III: Interstitial ads & app retention

According to new findings from Tapjoy’s latest Maximum Impact Report, full screen interstitial (FSI) ads have a dramatic impact on user…
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Tapjoy
Maximum Impact Report Part II: Video ads & app retention

Maximum Impact Report Part II: Video ads & app retention

According to Tapjoy’s latest Maximum Impact Report, video ads have a more profound affect on app retention than any other ad type. Users…
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Tapjoy
Latest
Developer Product News

Developer Product News

Spring 2017
Go to the profile of Tapjoy
Tapjoy
New: Customize Your Currency Sales!

New: Customize Your Currency Sales!

We’re excited to share that publishers can now customize their currency sales with a branded header image through Offerwall Plus! This…
Go to the profile of Tapjoy
Tapjoy
VentureBeat Exclusive: Tapjoy says rewarded ads improve mobile app loyalty by 4X

VentureBeat Exclusive: Tapjoy says rewarded ads improve mobile app loyalty by 4X

“Tapjoy said a new study shows that rewarded advertising helps app developers keep users engaged longer.
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Tapjoy
User-Friendly Monetization Tip #5: Roll Out the Red Carpet for Your VIPs

User-Friendly Monetization Tip #5: Roll Out the Red Carpet for Your VIPs

In our blog series about “User-Friendly Monetization,” we’ve been exploring several strategies that app developers can use to monetize…
Go to the profile of Tapjoy
Tapjoy
Maximum Impact Report Part I: Rewarded Ads & App retention

Maximum Impact Report Part I: Rewarded Ads & App retention

For most app developers, weighing monetization practices with user experience is an important balancing act. Many fear that presenting ads…
Go to the profile of Tapjoy
Tapjoy
Maximum Impact Report: Rewarded Ads Increase Mobile App Retention By At Least 4X

Maximum Impact Report: Rewarded Ads Increase Mobile App Retention By At Least 4X

Developers — how long do you wait before serving a new user with an ad? A day? A week? Longer? Many developers believe they shouldn’t…
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Tapjoy
Rewarded Ads Increase Mobile App Retention By At Least 4X, Tapjoy Study Finds

Rewarded Ads Increase Mobile App Retention By At Least 4X, Tapjoy Study Finds

Video ads are particularly effective at driving long-term retention
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Tapjoy
Product Update: Introducing Publisher-Level Reporting

Product Update: Introducing Publisher-Level Reporting

If you’re a publisher with multiple apps, it’s imperative to get a top-level overview of how all of your apps are performing from a growth…
Go to the profile of Tapjoy
Tapjoy
Study: Mobile Gamers Aren’t Who You Think They Are

Study: Mobile Gamers Aren’t Who You Think They Are

H.B.Duran, A List Daily
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Tapjoy
2/3 of Mobile Gamers Don’t Think They’re Gamers

2/3 of Mobile Gamers Don’t Think They’re Gamers

By Jack Loechner, MediaPost
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Tapjoy
Tapjoy launches Offerwall Plus to help mobile developers monetize better

Tapjoy launches Offerwall Plus to help mobile developers monetize better

Dean Takahashi, VentureBeat
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Tapjoy
7 App Monetization Strategies that Put Players First

7 App Monetization Strategies that Put Players First

MTA Martech Advisor
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Tapjoy
Tapjoy Partners with Moat to Measure Video Ad Performance; Finds High Viewability and Engagement…

Tapjoy Partners with Moat to Measure Video Ad Performance; Finds High Viewability and Engagement…

Brands gain additional insight into attention and viewability performance for video ads across Tapjoy’s mobile gaming apps
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Tapjoy
Tapjoy Significantly Outperforms Mobile- In-App Benchmarks for Viewability & Engagement

Tapjoy Significantly Outperforms Mobile- In-App Benchmarks for Viewability & Engagement

By Shannon Jessup, CRO
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Tapjoy
Gaming is Great for Brand Safety, But Brand Safety is No Game

Gaming is Great for Brand Safety, But Brand Safety is No Game

By Erik Wright, Programmatic Business Development Manager
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Tapjoy
The Time For Advertisers To Embrace Artificial Intelligence Is Now

The Time For Advertisers To Embrace Artificial Intelligence Is Now

By Steve Wadsworth, Tapjoy CEO
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Tapjoy
How Magmic Wins Big From Rewarded Ads

How Magmic Wins Big From Rewarded Ads

Working from an office in the historic Byward Market of Ottawa, Jonathan Simon and the rest of the team at Magmic are quietly producing…
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Tapjoy
Designing for Maximum Impact

Designing for Maximum Impact

Behind The Scenes of Tapjoy’s Rebrand
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Amber Muck
Real-time Deduping at Scale

Real-time Deduping at Scale

How Tapjoy was able to use Redis for high-performance, large-scale message deduplication for consumers of our Kafka pipeline.
Go to the profile of Aaron Pfeifer
Aaron Pfeifer
GDC 2017: App Marketing & Monetization Comes of Age

GDC 2017: App Marketing & Monetization Comes of Age

The Game Developers Conference is one of our favorite events of the year. It brings together nearly 30,000 of the industry’s brightest…
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Tapjoy
Tapjoy Partners with Industry Leaders to Bring Sophisticated User Level Segmentation and Predictive…

Tapjoy Partners with Industry Leaders to Bring Sophisticated User Level Segmentation and Predictive…

Originally posted: March 2016
Go to the profile of Tapjoy
Tapjoy
What Exactly Is the Tapjoy Maximum Impact Platform™?

What Exactly Is the Tapjoy Maximum Impact Platform™?

Notice anything new about us? No, we didn’t get a haircut. We launched a new website recently, complete with a fresh redesign and brand new…
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Tapjoy
Avoid the Google Play Purge

Avoid the Google Play Purge

Last month, Google Play started sending out emails to developers whose apps violated the company’s User Data policy, warning that they…
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Tapjoy
Personalized Currency Sales

Personalized Currency Sales

Originally posted: March 2016
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Tapjoy
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