Tapjoy

Tapjoy kicks off our new “App of the Month” column by taking a look at an app that has become one of the favorites around our office.

Here’s What You Need to Know Regarding Tapjoy & GDPR

Tapjoy’s Mike Lisavich, Group Product Manager, shared his thoughts on all things AI-based bidding, the role of creative in the outcome of…

The EU’s General Data Protection Regulation (GDPR) goes into effect on May 25, and Tapjoy is ready for it.

Tapjoy’s latest consumer survey found that 58% of moms surveyed play mobile games 3x or more each day.

Tapjoy’s newest Maximum Impact Report reveals that users who watched up to 5 videos in their first week had retention rates nearly 3x…

Tapjoy’s newest Maximum Impact Report revealed users who watched 20+ videos in their first two weeks doubled their average sessions over…

Recent Tapjoy study reveals that as users complete more ads, they engage more, spend more, and are more likely to be an active user after…

Tapjoy’s newest report reveals the correlation between number of completed rewarded ads and elevated levels of engagement, retention and…

New ‘Maximum Impact Report’ finds that sessions, retention rates and spend all climb steadily as consumers complete greater amounts of…

eMarketer reports programmatic advertising is on the rise with a projected increase by nearly $10 billion in 2018 spend.

SVP of Strategy & Business Development, Paul Longhenry, shares his perspective on AppsFlyer’s Q1 2018 report, fraud prevention, and the…

Tapjoy’s Tie Davidson, Senior Manager of Affiliate Sales, chats to us about the evolution of the industry, his advice for affiliate…

In part two of her guest blog series, Tapjoy VP National Brand Sales, Meghan McAdams, takes a closer look at how value exchange advertising…

Tenjin’s Ad Monetization Report names Tapjoy the #1 highest generating eCPM platform for publishers.

Finishes 2017 with five straight quarters of profitability; adds nearly 10,000 new apps

Tapjoy CEO, Steve Wadsworth, chats to MediaPost about the launch of The Interplay™ Studio

Dedicated to helping brands, agencies and performance marketers deliver best-in-class mobile ad creative optimized for in-app environments

Increases Click-Through Rates of video campaigns by 3–5X, adds an average of 30 seconds of engagement time through optimized Interactive…

Tapjoy VP Brand Sales, Meghan McAdams, shares 4 key tips advertisers and agencies should consider when buying in-app.

Tapjoy’s Jen Cho, Director of Account Management for our North American Developer Relations team, shares her thoughts on effective app…

Tapjoy’s SVP & GM Developer Relations, Ben Chen, shares his thoughts on the top 4 trends that will shape app monetization in the coming…

MMA’s newest report is a comprehensive guide designed to cut through the jargon and offer clarity for all facets of buying and selling…

With Mobile World Congress coming to a close, Tapjoy VP EMEA, Andy Chandler takes a critical look at the importance of user consent in…

With Mobile World Congress upon us, Tapjoy’s VP EMEA, Andy Chandler, guest blogs on the theme of this year’s conference– “Building a Better…

In the sixth and final installment of our ‘Ultimate Offerwall Guide’ blog series, we explore how developers can employ custom exchange…

In the fifth installment of our ‘Ultimate Offerwall Guide’ blog series, we explore how Tapjoy makes it easy to custom-brand your offerwall…