Tapjoy

According to new findings from Tapjoy’s latest Maximum Impact Report, full screen interstitial (FSI) ads have a dramatic impact on user…

According to Tapjoy’s latest Maximum Impact Report, video ads have a more profound affect on app retention than any other ad type. Users…

Spring 2017

We’re excited to share that publishers can now customize their currency sales with a branded header image through Offerwall Plus! This…

“Tapjoy said a new study shows that rewarded advertising helps app developers keep users engaged longer.

In our blog series about “User-Friendly Monetization,” we’ve been exploring several strategies that app developers can use to monetize…

For most app developers, weighing monetization practices with user experience is an important balancing act. Many fear that presenting ads…

Developers — how long do you wait before serving a new user with an ad? A day? A week? Longer? Many developers believe they shouldn’t…

Video ads are particularly effective at driving long-term retention

If you’re a publisher with multiple apps, it’s imperative to get a top-level overview of how all of your apps are performing from a growth…

H.B.Duran, A List Daily

By Jack Loechner, MediaPost

Dean Takahashi, VentureBeat

MTA Martech Advisor

Brands gain additional insight into attention and viewability performance for video ads across Tapjoy’s mobile gaming apps

By Shannon Jessup, CRO

By Erik Wright, Programmatic Business Development Manager

By Steve Wadsworth, Tapjoy CEO

Working from an office in the historic Byward Market of Ottawa, Jonathan Simon and the rest of the team at Magmic are quietly producing…

Behind The Scenes of Tapjoy’s Rebrand

How Tapjoy was able to use Redis for high-performance, large-scale message deduplication for consumers of our Kafka pipeline.

The Game Developers Conference is one of our favorite events of the year. It brings together nearly 30,000 of the industry’s brightest…

Originally posted: March 2016

Notice anything new about us? No, we didn’t get a haircut. We launched a new website recently, complete with a fresh redesign and brand new…

Last month, Google Play started sending out emails to developers whose apps violated the company’s User Data policy, warning that they…

Originally posted: March 2016

We get it. As a Free-to-Play app developer, you need to generate income in order to keep your business afloat. But that doesn’t mean you…