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Publishers Uncover the True Value in Users Who Complete More Rewarded Ads
Publishers Uncover the True Value in Users Who Complete More Rewarded Ads
Recent Tapjoy study reveals that as users complete more ads, they engage more, spend more, and are more likely to be an active user after…
Tapjoy
Apr 20
Maximum Impact Report: Rewarded Ads Increase In-App Spend Up to 8x
Maximum Impact Report: Rewarded Ads Increase In-App Spend Up to 8x
Tapjoy’s newest report reveals the correlation between number of completed rewarded ads and elevated levels of engagement, retention and…
Tapjoy
Apr 17
Tapjoy Study Finds the More Ads an App User Completes, the Higher their Engagement, Retention and…
Tapjoy Study Finds the More Ads an App User Completes, the Higher their Engagement, Retention and…
New ‘Maximum Impact Report’ finds that sessions, retention rates and spend all climb steadily as consumers complete greater amounts of…
Tapjoy
Apr 17
In-App Ads Set to Boost Mobile Programmatic Ad Spend
In-App Ads Set to Boost Mobile Programmatic Ad Spend
eMarketer reports programmatic advertising is on the rise with a projected increase by nearly $10 billion in 2018 spend.
Tapjoy
Apr 13
Latest
AppsFlyer: App Install Fraud is on the Rise
AppsFlyer: App Install Fraud is on the Rise
SVP of Strategy & Business Development, Paul Longhenry, shares his perspective on AppsFlyer’s Q1 2018 report, fraud prevention, and the…
Tapjoy
Apr 2
Tapjoy Mobile Champions: Tie Davidson of Tapjoy
Tapjoy Mobile Champions: Tie Davidson of Tapjoy
Tapjoy’s Tie Davidson, Senior Manager of Affiliate Sales, chats to us about the evolution of the industry, his advice for affiliate…
Tapjoy
Mar 29
Part 2 of 2: Value Exchange Advertising, Interactive End Cards, & the End of Traditional Video Ads
Part 2 of 2: Value Exchange Advertising, Interactive End Cards, & the End of Traditional Video Ads
In part two of her guest blog series, Tapjoy VP National Brand Sales, Meghan McAdams, takes a closer look at how value exchange advertising…
Tapjoy
Mar 21
Tapjoy Named #1 Ad Platform by eCPM Rank
Tapjoy Named #1 Ad Platform by eCPM Rank
Tenjin’s Ad Monetization Report names Tapjoy the #1 highest generating eCPM platform for publishers.
Tapjoy
Mar 15
Tapjoy Announces Strongest Year Ever, Driven by Over 150 Percent Year-over-Year Growth in Mobile…
Tapjoy Announces Strongest Year Ever, Driven by Over 150 Percent Year-over-Year Growth in Mobile…
Finishes 2017 with five straight quarters of profitability; adds nearly 10,000 new apps
Tapjoy
Mar 14
Tapjoy Launches Interplay Studio, Designs Custom-Branded Mobile App Gaming Ads
Tapjoy Launches Interplay Studio, Designs Custom-Branded Mobile App Gaming Ads
Tapjoy CEO, Steve Wadsworth, chats to MediaPost about the launch of The Interplay™ Studio
Tapjoy
Mar 12
Say hello to the Interplay™ Studio
Say hello to the Interplay™ Studio
Dedicated to helping brands, agencies and performance marketers deliver best-in-class mobile ad creative optimized for in-app environments
Tapjoy
Mar 12
Tapjoy Launches the Interplay™ Studio to Design Custom-Branded Ads Optimized for the Mobile Gaming…
Tapjoy Launches the Interplay™ Studio to Design Custom-Branded Ads Optimized for the Mobile Gaming…
Increases Click-Through Rates of video campaigns by 3–5X, adds an average of 30 seconds of engagement time through optimized Interactive…
Tapjoy
Mar 12
Part 1 of 2: Best Practices for Buying In-App Ads in 2018
Part 1 of 2: Best Practices for Buying In-App Ads in 2018
Tapjoy VP Brand Sales, Meghan McAdams, shares 4 key tips advertisers and agencies should consider when buying in-app.
Tapjoy
Mar 9
Tapjoy Mobile Champions: Jennifer Cho of Tapjoy
Tapjoy Mobile Champions: Jennifer Cho of Tapjoy
Tapjoy’s Jen Cho, Director of Account Management for our North American Developer Relations team, shares her thoughts on effective app…
Tapjoy
Mar 6
4 Trends That Will Shape App Monetization in 2018
4 Trends That Will Shape App Monetization in 2018
Tapjoy’s SVP & GM Developer Relations, Ben Chen, shares his thoughts on the top 4 trends that will shape app monetization in the coming…
Tapjoy
Mar 5
The Mobile Marketing Association Release Buyers Lexicon for Mobile Video
The Mobile Marketing Association Release Buyers Lexicon for Mobile Video
MMA’s newest report is a comprehensive guide designed to cut through the jargon and offer clarity for all facets of buying and selling…
Tapjoy
Mar 2
Part 2 of 2: In Mobile Advertising, Consent is the New Transparency
Part 2 of 2: In Mobile Advertising, Consent is the New Transparency
With Mobile World Congress coming to a close, Tapjoy VP EMEA, Andy Chandler takes a critical look at the importance of user consent in…
Tapjoy
Mar 1
Part 1 of 2: Mobile World Congress, Consumer Consent, and “Building a Better Future”
Part 1 of 2: Mobile World Congress, Consumer Consent, and “Building a Better Future”
With Mobile World Congress upon us, Tapjoy’s VP EMEA, Andy Chandler, guest blogs on the theme of this year’s conference– “Building a Better…
Tapjoy
Feb 27
Ad Monetization Best Practices — Tip #6 to Increase Offerwall Revenue
Ad Monetization Best Practices — Tip #6 to Increase Offerwall Revenue
In the sixth and final installment of our ‘Ultimate Offerwall Guide’ blog series, we explore how developers can employ custom exchange…
Tapjoy
Feb 26
Ad Monetization Best Practices — Tip #5 to Increase Offerwall Revenue
Ad Monetization Best Practices — Tip #5 to Increase Offerwall Revenue
In the fifth installment of our ‘Ultimate Offerwall Guide’ blog series, we explore how Tapjoy makes it easy to custom-brand your offerwall…
Tapjoy
Feb 23
Tapjoy Mobile Champions: Harry Wilkins of MediaMath
Tapjoy Mobile Champions: Harry Wilkins of MediaMath
In the latest edition of Mobile Champions, we chat with Harry Wilkins of MediaMath about all things programmatic, fraud prevention, and the…
Tapjoy
Feb 22
Fyber Partners With Tapjoy to Launch Fyber FairBid
Fyber Partners With Tapjoy to Launch Fyber FairBid
Fyber partners with Tapjoy to launch the beta of FairBid, the world’s first mechanism to achieve a true state of in-app header bidding.
Tapjoy
Feb 21
5 ways mobile games can avoid a sophomore slump
5 ways mobile games can avoid a sophomore slump
Tapjoy’s Ben Chen shares his best practices for maintaining mobile game success with VentureBeat.
Tapjoy
Feb 20
Tapjoy Recognized As One of the Most Secure Mobile Ad Networks
Tapjoy Recognized As One of the Most Secure Mobile Ad Networks
Singular releases new ROI Index, names Tapjoy among the top 15 best-performing media sources.
Tapjoy
Feb 14
Mobile Game Marketers Share Video Ad Strategies for 2018
Mobile Game Marketers Share Video Ad Strategies for 2018
What are the emerging video ad formats that mobile game publishers should be aware of this year? Tapjoy’s Sarah Chafer chats to [a]list…
Tapjoy
Feb 14
Ad Monetization Best Practices — Tip #4 to Increase Offerwall Revenue
Ad Monetization Best Practices — Tip #4 to Increase Offerwall Revenue
In the fourth installment of our blog series, we explore how permanent currency sales work and how developers can use them to their…
Tapjoy
Feb 9
Ad Monetization Best Practices — Tip #3 to Increase Offerwall Revenue
Ad Monetization Best Practices — Tip #3 to Increase Offerwall Revenue
In the third installment of our blog series, we explore how to use Tapjoy’s platform to easily implement currency sales that encourage…
Tapjoy
Feb 6
Ad Monetization Best Practices — Tip #2 to Increase Offerwall Revenue
Ad Monetization Best Practices — Tip #2 to Increase Offerwall Revenue
In the second installment of our new blog series, we explore how to effectively employ segmentation and targeting to optimize the ad…
Tapjoy
Feb 1
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