Tapjoy

By Changsu Lee, SVP, Platforms at Tapjoy

Last week, Tapjoy revealed its latest research report, titled “The Modern Mobile Gamer: Advertising Preferences Revealed.” The report…

There’s no two ways about it: everybody knows E3 is traditionally a console show. And as 2017 demonstrated again, E3 continues to be…

Deal enables players to earn free in-app coins by watching videos and engaging with ads from Tapjoy’s premium advertising partners

Tapjoy is excited to announce today that we’ve partnered with Atari, one of the world’s most recognized publishers and producers of…

Three-quarters of mobile gamers say they are likely to watch rewarded videos when offered the chance

By Shannon Jessup, CRO, Tapjoy

By Steve Wadsworth, CEO, Tapjoy

Offerwalls have long been a monetization method of choice for Free-to-Play (FTP) developers because they offer a simple, non-disruptive way…

Previously the co-founder and CEO of Korea-based 5Rocks, a mobile analytics and automation platform that Tapjoy acquired in August of 2014…

According to new findings from Tapjoy’s latest Maximum Impact Report, full screen interstitial (FSI) ads have a dramatic impact on user…

According to Tapjoy’s latest Maximum Impact Report, video ads have a more profound affect on app retention than any other ad type. Users…

Spring 2017

We’re excited to share that publishers can now customize their currency sales with a branded header image through Offerwall Plus! This…

“Tapjoy said a new study shows that rewarded advertising helps app developers keep users engaged longer.

In our blog series about “User-Friendly Monetization,” we’ve been exploring several strategies that app developers can use to monetize…

For most app developers, weighing monetization practices with user experience is an important balancing act. Many fear that presenting ads…

Developers — how long do you wait before serving a new user with an ad? A day? A week? Longer? Many developers believe they shouldn’t…

Video ads are particularly effective at driving long-term retention

If you’re a publisher with multiple apps, it’s imperative to get a top-level overview of how all of your apps are performing from a growth…

H.B.Duran, A List Daily

By Jack Loechner, MediaPost

Dean Takahashi, VentureBeat

MTA Martech Advisor

Brands gain additional insight into attention and viewability performance for video ads across Tapjoy’s mobile gaming apps

By Shannon Jessup, CRO

By Erik Wright, Programmatic Business Development Manager