Tapjoy

Tapjoy’s newest report reveals the correlation between number of completed rewarded ads and elevated levels of engagement, retention and…

New ‘Maximum Impact Report’ finds that sessions, retention rates and spend all climb steadily as consumers complete greater amounts of…

eMarketer reports programmatic advertising is on the rise with a projected increase by nearly $10 billion in 2018 spend.

SVP of Strategy & Business Development, Paul Longhenry, shares his perspective on AppsFlyer’s Q1 2018 report, fraud prevention, and the…

Tapjoy’s Tie Davidson, Senior Manager of Affiliate Sales, chats to us about the evolution of the industry, his advice for affiliate…

In part two of her guest blog series, Tapjoy VP National Brand Sales, Meghan McAdams, takes a closer look at how value exchange advertising…

Tenjin’s Ad Monetization Report names Tapjoy the #1 highest generating eCPM platform for publishers.

Finishes 2017 with five straight quarters of profitability; adds nearly 10,000 new apps

Tapjoy CEO, Steve Wadsworth, chats to MediaPost about the launch of The Interplay™ Studio

Dedicated to helping brands, agencies and performance marketers deliver best-in-class mobile ad creative optimized for in-app environments

Increases Click-Through Rates of video campaigns by 3–5X, adds an average of 30 seconds of engagement time through optimized Interactive…

Tapjoy VP Brand Sales, Meghan McAdams, shares 4 key tips advertisers and agencies should consider when buying in-app.

Tapjoy’s Jen Cho, Director of Account Management for our North American Developer Relations team, shares her thoughts on effective app…

Tapjoy’s SVP & GM Developer Relations, Ben Chen, shares his thoughts on the top 4 trends that will shape app monetization in the coming…

MMA’s newest report is a comprehensive guide designed to cut through the jargon and offer clarity for all facets of buying and selling…

With Mobile World Congress coming to a close, Tapjoy VP EMEA, Andy Chandler takes a critical look at the importance of user consent in…

With Mobile World Congress upon us, Tapjoy’s VP EMEA, Andy Chandler, guest blogs on the theme of this year’s conference– “Building a Better…

In the sixth and final installment of our ‘Ultimate Offerwall Guide’ blog series, we explore how developers can employ custom exchange…

In the fifth installment of our ‘Ultimate Offerwall Guide’ blog series, we explore how Tapjoy makes it easy to custom-brand your offerwall…

In the latest edition of Mobile Champions, we chat with Harry Wilkins of MediaMath about all things programmatic, fraud prevention, and the…

Fyber partners with Tapjoy to launch the beta of FairBid, the world’s first mechanism to achieve a true state of in-app header bidding.

Tapjoy’s Ben Chen shares his best practices for maintaining mobile game success with VentureBeat.

Singular releases new ROI Index, names Tapjoy among the top 15 best-performing media sources.

What are the emerging video ad formats that mobile game publishers should be aware of this year? Tapjoy’s Sarah Chafer chats to [a]list…

In the fourth installment of our blog series, we explore how permanent currency sales work and how developers can use them to their…

In the third installment of our blog series, we explore how to use Tapjoy’s platform to easily implement currency sales that encourage…

In the second installment of our new blog series, we explore how to effectively employ segmentation and targeting to optimize the ad…