2/3 of Mobile Gamers Don’t Think They’re Gamers

By Jack Loechner, MediaPost

“Tapjoy released the findings of in-depth research conducted to understand the mindset, motivations and behaviors of today’s mobile gamers. Designed to shed light on this massive and desirable consumer audience for brand advertisers, the report answers questions such as how games make players feel, when they most frequently play mobile games, and whether or not they identify as gamers.

More than half of the US population, and nearly 70% of the country’s smartphone owners, play games on their mobile devices, says the report, and they spend an average of 55 minutes a day doing so. Market research firm Newzoo claims that there are approximately 1.9 billion mobile gamers throughout the world, and it’s not just one particular demographic; people of all ages, genders and income brackets play mobile games.”

Check out the full coverage: http://tap.tj/XCzX30by7AA