What You Need to Know About Tapjoy & GDPR

The EU’s General Data Protection Regulation (GDPR) goes into effect on May 25, and Tapjoy is ready for it.

We take privacy very seriously and we support consumers’ rights to control their personal data. As such, we believe that GDPR is an important step for the entire digital ecosystem, and we want to help all of our advertising and developer partners make sure they’re in compliance with GDPR requirements as well.

We are accepting the role of “controller” status with respect to personal data passed to us through our SDK for monetization purposes and “processor” status for personal data provided to us by advertisers and publishers for other purposes. We will be updating our Privacy Policy as well as our Terms & Conditions to provide additional transparency and clarity, and we are completing self-certification to Privacy Shield.

Privacy, trust, and consumer empowerment are among Tapjoy’s core values. If you have any questions regarding GDPR or what you need to do to comply, please contact us at gdpr_questions@tapjoy.com.